Brand and Market Researcher

2 months ago

Hyderabad, India Tad Global Branding Pvt Ltd. Full time

About Us:
Tad Global is a leading Advertising and Brand Consulting Company headquartered in Hyderabad. With over 25 years of experience working with diverse clients, we are known for our innovative work in Creative and Brand Consulting, Digital & Social Media Marketing, and Media Strategy and Buying. We provide complete brand solutions to our clients and are committed to delivering excellence.

Job Summary:
**Responsibilities**:
Conduct market research to identify industry trends, customer needs, and content opportunities.

Develop and execute content marketing strategies to increase brand awareness, drive traffic, and generate leads.

Conduct keyword research and optimize content for search engines.

Collaborate with designers and other content creators to produce multimedia content, such as infographics, videos, and podcasts.

Stay up-to-date with industry trends and best practices in content marketing.

Monitor content performance and provide regular reports on key metrics.

Use data and analytics to inform content strategy and improve content performance.

Manage content calendars and ensure content is published on time and on brand.
- Conduct comprehensive Online market research and analysis to identify industry trends, consumer preferences, and competitive landscape.
- Evaluate brand performance and customer satisfaction through qualitative and quantitative research methods.
- Provide valuable insights and recommendations to support strategic decision-making and marketing campaigns.
- Monitor and track market trends, competitor activities, and consumer behavior to identify new opportunities.
- Collaborate with cross-functional teams to develop and implement effective branding and marketing strategies.
- Prepare and present reports, highlighting key findings and actionable recommendations to stakeholders.
- Stay updated with industry developments and emerging market trends to maintain a competitive edge.
- Maintain accurate records and databases to support research activities and ensure data integrity.
- Adhere to ethical research practices and maintain confidentiality of sensitive information.

**Requirements**:
Bachelor's degree in Marketing, Communications, Journalism, or related field.

3+ years of experience in content marketing, with a strong portfolio of published content.

Excellent writing and editing skills with attention to detail.

Experience with content management systems and marketing automation tools.

Strong analytical skills and ability to use data to inform content strategy.

Excellent organizational and project management skills.

Ability to work independently and as part of a team in a fast-paced environment.

Passion for digital marketing and a willingness to learn and adapt to changes in the industry.

Application Instructions:
**Salary**: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Morning shift

Ability to commute/relocate:

- Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

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