Sr. Manager

2 weeks ago

Hyderabad, India Coschool (Formerly Innerscore) Full time

Job Title: Sr. Manager, Brand Marketing


About Coschool:

Coschool is a pioneering Generative AI-based edtech startup focused on providing innovative educational solutions to schools across India. With a suite of solutions designed for teachers, students, and schools, Coschool is dedicated to transforming the educational landscape by enhancing learning experiences.


Job Summary:

We are seeking a dynamic Sr. Brand Manager to lead our marketing initiatives. The ideal candidate will be responsible for developing and executing 360-degree marketing campaign strategy, driving brand awareness, and spearheading customer acquisition, engagement, and retention efforts. This role involves a deep understanding of market research, insight mining, and the effective use of marketing automation tools to achieve business objectives.


Key Responsibilities:

  • Strategic Planning and Execution: Develop and implement comprehensive marketing strategies that align with our company’s goals, focusing on maximizing our brand presence and penetration in the edtech market
  • 360-Degree Campaign Management: Lead the planning, execution, and optimization of marketing campaigns across multiple channels, ensuring consistent and impactful brand messaging.
  • Market Research and Insight Mining: Conduct thorough market research and analysis to gather insights about industry trends, competitor strategies, and customer behaviour. Utilize these insights to refine marketing strategies and product offerings.
  • Data-Driven Marketing: Leverage data and analytics to measure campaign effectiveness and ROI. Adjust strategies based on performance data and market feedback.
  • SEO and Content Marketing: Oversee SEO strategies and content marketing efforts to improve organic search rankings and drive traffic and engagement.
  • Marketing Automation and Technologies: Utilize and manage marketing automation tools to streamline marketing processes and personalize customer interactions.
  • Brand Awareness and Positioning: Enhance brand visibility and positioning through innovative marketing tactics and strategic partnerships.
  • Customer Acquisition, Engagement, and Retention: Design and implement targeted strategies for customer acquisition, build engaging customer relations programs, and develop retention strategies to increase customer lifetime value.
  • Team Leadership and Development: Lead, mentor, and expand the marketing team and build a collaborative, innovative, and results-driven environment.
  • Cross-Functional Collaboration: Work closely with product, sales, and customer service teams to ensure a unified approach to customer satisfaction and company growth


Qualifications:

  • Masters degree from top tier MBA College
  • 3 years of experience in brand marketing, with a proven track record in strategic planning, team management, and executing successful marketing campaigns. Strong analytical skills and experience with market research, SEO, and marketing automation tools.
  • to thrive in a fast-paced and dynamic startup environment. Must possess a strong ability to learn quickly and adapt to new trends and changes in the marketing landscape.
  • have the ability to understand and develop upon initial ideas and thoughts, turning them into actionable, impactful strategies.
  • interpersonal and leadership skills with the ability to inspire and motivate a team towards achieving collective goals.

** We prefer risk-takers and thinkers over conventionally experienced individuals. Smart, in our context, means aligning with our philosophy that effective branding is driven by vision and word-of-mouth (WOM).


What We Offer:

  • salary and benefits package.
  • vibrant and inclusive company culture with a strong focus on learning and development.
  • opportunity to be part of a revolutionary company in the AiEd space, making a real difference in education.

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