Digital Marketing Coordinator(SEO)

3 weeks ago

Mumbai, India XS CAD India Pvt. Ltd Full time

This job specifically involves the following key roles and responsibilities:

- SEO Strategy Development: Conduct comprehensive keyword research, competitor analysis, and SEO audits to identify opportunities and formulate effective SEO strategies tailored to individual client needs and goals.
- **On-Page and Off-Page** Optimization: Implement on-page SEO best practices, including meta tags, URL structures, content optimization, internal linking, and schema markup. Develop and execute off-page strategies to build high-quality backlinks and improve domain authority.
- Technical SEO: Monitor and optimize website performance, crawlability, and indexation. Collaborate with development teams to resolve technical SEO issues and ensure websites adhere to SEO best practices.

**Keyword Strategy**: Using a B2B marketing strategy, ensure targeted keywords of different regions rank on the first page of search engines to tap potential B2B customers.
- Performance Tracking and Analysis: Utilize various SEO tools to monitor website rankings, organic traffic, and other key performance indicators (KPIs). Provide regular reports and analysis to clients and the internal team, highlighting SEO progress and areas for improvement.
- **Client Communication**: Serve as the main point of contact for clients, maintaining regular communication, addressing their concerns, and providing updates on SEO campaigns. Coordinating with clients for various online marketing tasks related to website, social media, SEO and other online/offline marketing activities.

The applicant must possess the following skills:

- In-depth knowledge of search engine algorithms, ranking factors, and SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz).
- Demonstrated ability to analyze data and draw actionable insights to optimize SEO strategies.
- Excellent written and verbal communication skills, with the ability to communicate technical concepts to non-technical clients and team members.
- Willing to coordinate with clients to conduct online marketing tasks such as website enhancement, project management etc.

**QUALIFICATIONS & EXPERIENCE REQUIRED**
- Proven experience as an SEO Specialist with a minimum of **3+ years** of hands-on experience in planning and executing successful SEO campaigns. Who also possesses key skills of account management.
- Basic knowledge of photoshop and web development would be preferred.
- Post graduate degree in Digital Marketing, Communications, or a related field (preferred but not mandatory).

**ABOUT THE COMPANY**

**WHAT WE OFFER**

XS CAD offers a fulfilling working environment that is respectful and ethical. We value each one of our team members and work hard to ensure that this association is fruitful for the team member and the organisation.
- This is a career opportunity for someone seeking a stable and a progressive association.
- Our well-designed office infrastructure, with the latest hardware and software, allows our team members to perform and grow professionally.
- With the help of our in-house, internationally certified training division and an innovation team, we strongly focus on training our team members on the latest tools and trends.
- We encourage a culture of discussing and implementing a planned career growth path with team leaders.
- We offer transparent fixed and variable compensation policies to ensure that the association is productive.

**COMPENSATION**

We offer competitive compensation and remuneration policies. Compensation for this post will be in line with qualifications and experience. It will not be a constraint for the right match.

**Job Types**: Full-time, Regular / Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Life insurance
- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus
- Quarterly bonus
- Yearly bonus

Ability to commute/relocate:

- Mumbai Suburban, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Master's (preferred)

**Experience**:

- SEO Specialist: 3 years (preferred)

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