Digital Marketing Executive

6 months ago


Salt Lake Kolkata West Bengal, India Bassetti Group Full time

**Responsibilities**:
1. Content Creation and Management:
2. Develop and execute a cohesive content strategy aligned with the brand's voice, values, and goals across various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, etc.).

3. Create high-quality, engaging, and relevant content including posts, graphics, videos, and stories that resonate with the target audience.

4. Manage the content calendar, scheduling posts, and monitoring real-time engagement to ensure consistent and timely delivery.

**Campaign Strategy and Planning**:
1. Collaborate with the marketing team to develop comprehensive social media advertising strategies aligned with business goals and target audience.

2. Conduct thorough research to identify key audience segments, competitive landscape, and emerging trends to inform campaign strategies.

**Paid Advertising Execution**:
1. Create and manage paid advertising campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.

2. Develop compelling ad creatives, copy, and landing pages that resonate with the target audience and drive desired actions.

3. Set up targeting parameters, budget allocations, bid strategies, and ad placements for optimal campaign performance.

**Audience Engagement**:
1. Monitor and respond to comments, messages, and mentions on social media channels in a timely and professional manner.

2. Foster meaningful interactions with the audience, building relationships and encouraging discussions around relevant topics.

**Analytics and Reporting**:
1. Track key performance indicators (KPIs) such as engagement rates, reach, click-through rates, and conversions, using social media analytics tools.

2. Analyze data to identify trends, opportunities, and areas for improvement, and make data-driven recommendations for content and advertising strategies.

3. Advertising Strategy:
4. Leverage in-depth knowledge of social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads, etc.) to plan, execute, and optimize paid campaigns.

5. Collaborate with the marketing team to align advertising efforts with broader marketing objectives, targeting the right audience segments and optimizing ad placements and budgets.

**Collaboration and Research**:
1. Work closely with the marketing team to align social media strategies with broader marketing initiatives.

2. Stay up-to-date with industry trends, best practices, and emerging platforms to ensure our social media strategies remain innovative and effective.

3. Proven experience in social media content creation and management across multiple platforms.

4. Strong understanding of social media advertising platforms and experience in creating and managing paid campaigns.

5. Proficiency in using social media scheduling and analytics tools.

6. Excellent written and verbal communication skills, with an eye for detail and creativity.

7. Strong analytical skills and the ability to derive insights from data.

8. Ability to multitask, manage time effectively, and work in a fast-paced environment.

9. Up-to-date with the latest social media trends, technologies, and best practices.

**Salary**: ₹18,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift
- Monday to Friday
- Weekend availability

Supplemental pay types:

- Commission pay

Ability to commute/relocate:

- Salt Lake City, Kolkata - 700091, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 3 years (preferred)



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