Digital Marketing Executive

2 weeks ago


Salt Lake Kolkata West Bengal, India Oswal Group Full time

**Exp**: 2-3 yrs of proven experience as a Digital Marketing Executive or similar role, preferably within the real estate industry.

In-depth knowledge of digital marketing platforms, channels, and tools (e.g., Google Ads, Facebook Ads, Google Analytics, SEO best practices).

Strong understanding of digital marketing trends and best practices.

**Qualification**: Bachelor's degree in Marketing, Business, or a related field.

**Responsibilities include**:
- Develop and execute digital marketing campaigns to increase brand awareness, drive website traffic, and generate leads.- Create and manage online advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.- Optimize website content to improve search engine rankings and drive organic traffic.Manage social media platforms (e.g., Facebook, Instagram, Twitter) to engage with the audience and promote company properties.- Monitor and analyze website and social media performance using tools like Google Analytics, and provide recommendations for improvement.-
- Conduct market research and competitor analysis to identify target audiences and refine marketing strategies.



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