Digital Marketing Executive

4 weeks ago


Salt Lake Kolkata West Bengal, India Wowser Technologies Pvt Ltd Full time

We are hiring a **Digital Marketing Executive** to join our team on an **urgent basis**

**Key Responsibilities**:

- Manage social media platforms like Facebook, Instagram, Twitter/X, Pinterest, TikTok, Snapchat, etc.
- Create and run targeted advertisements to generate authentic leads for campaigns.
- Monitor, analyze, and optimize campaign performance using data insights.
- Collaborate with teams to develop creative content strategies.

**Skills & Requirements with Technical Tools Expertise**:
1. **Content Creation & Copywriting**
- Creating engaging text, image, and video content for social platforms.
- Crafting persuasive ad copy aligned with brand messaging.

2. **Paid Advertising Expertise**
- Experience with **Facebook Ads Manager**, **Google Ads**, and **Instagram Ads**.
- Managing ad budgets and optimizing campaigns to maximize ROI.

3. **Data Analytics & Reporting**
- Using **Google Analytics**, **Sprout Social**, or **HubSpot** to track performance.
- Understanding KPIs such as CTR, CPC, ROI, engagement, and impressions.

4. **SEO & SEM Knowledge**
- Aligning social campaigns with SEO efforts to improve visibility.
- Managing keyword research and integrating with paid ads.

5. **Social Media Management Tools**
- Proficiency in **Hootsuite**, **Buffer**, or **Later** for scheduling posts.
- Using **Canva** or **Adobe Photoshop** for creative assets.

6. **Trend Awareness & Platform Expertise**
- Staying updated with the latest trends on platforms like **Facebook**, **Instagram**, **Twitter/X**, **LinkedIn**, **TikTok**, and **Pinterest**.
- Understanding each platform's algorithm and audience behavior.

7. **Communication & Collaboration**
- Strong interpersonal skills to coordinate with teams across departments.
- Managing client communication and presenting campaign results effectively.

8. **Lead Generation & Conversion Skills**
- Generating quality leads through targeted campaigns.
- Working on strategies to convert leads into sales effectively.

9. **Crisis Management**
- Handling negative feedback and managing online brand reputation efficiently.

10. **Flexibility & Adaptability**
- Adapting strategies based on performance insights and platform changes.
- Ability to work in a fast-paced environment with shifting priorities.

**Other Requirements**:

- Proven experience in social media advertising and lead generation.
- Strong analytical and reporting skills with a track record of successful campaigns.
- Flexibility to work in **both NIGHT and DAY shifts**.

**Education Requirements**:
**Bachelor's Degree (Preferred Fields)**:

- Marketing
- Business Administration
- Mass Communication
- Digital Marketing
- Public Relations
- Information Technology

**Certifications (Highly Recommended)**:

- **Google Digital Marketing Certification**:

- **Facebook Blueprint Certification**:

- **HubSpot Content Marketing Certification**:

- **Hootsuite Social Marketing Certification**:

- **Google Analytics Individual Qualification (GAIQ)**

**Skills-based Programs or Courses**:

- Specialized courses in **SEO, SEM, and PPC Campaigns**.
- Social media advertising workshops (LinkedIn Learning, Coursera, Udemy, etc.).
- **Master’s Degree (Optional but Beneficial)**:

- MBA in Marketing or Digital Business
- Master's in Data Analytics or Communication

**Additional Requirements**:

- **Internships or Previous Experience**: Hands-on work through internships or freelance campaigns on platforms like **Facebook**, **Instagram**, **LinkedIn**, or **TikTok**.
- **Portfolio of Work**: Showing successful past campaigns and analytics reports enhances credibility.

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Night shift
- UK shift
- US shift

Supplemental Pay:

- Performance bonus
- Shift allowance

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 1 year (required)

**Language**:

- English (required)

Shift availability:

- Night Shift (required)
- Day Shift (required)

Work Location: In person

Application Deadline: 28/10/2024
Expected Start Date: 26/10/2024



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