- Product Marketing

2 weeks ago


Ahmedabad, India Design'N'Buy Web To Print Pvt. Ltd. Full time

**Key Responsibilities**
- Plan and execute product & feature launches and drive demand with creative and innovative marketing practices.
- Analyse competition and create compelling product positioning, messaging, and USPs that set us apart from others in our target market.
- Work closely with the account managers for client success stories.
- Work in tandem with the product management team to assess timelines for product releases, roadmap, pricing strategy, and launches.
- Write bottom of the funnel (BOFU) content such as website copy, blogs, webinars, etc., by working with the product and presales team.
- Analyse the marketing campaigns and determine the effect on sales and augment marketing strategies as necessary.
- Measure and pipeline improvement effective marketing campaigns for geographies
- Work to maintain strong market intelligence, research competitor strategies and make recommendations for changes to our own strategy.
- Run Effective E-mail Campaigns for demand generation with effective open rate, click through rate and conversion rate.
- Marketing and Engagement Campaign with Existing clients for Upsell and Cross Sell

**Skills Required / Qualifications**
- Master’s degree in marketing (technical degree along with this is a plus).
- 2-4 years of experience in product marketing, preferably in the software product company.
- Proven experience managing end-to-end marketing campaigns across multiple digital channels.
- Technical background and ability to grasp complex technical concepts quickly.
- Excellent research and market analysis skills, with the ability to identify market trends and user needs.
- Analytical mindset and ability to leverage data to drive decision-making and optimize campaigns.
- Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines.

**Salary**: ₹600,000.00 - ₹900,000.00 per year

Ability to commute/relocate:

- Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Master's (preferred)

**Experience**:

- total work: 4 years (required)
- marketing campaigns across multiple digital channels: 2 years (required)
- Marketing Campaigns for brands: 2 years (required)

**Speak with the employer**
+91 9909922506
Expected Start Date: 03/07/2023


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