Marketing Manager

4 weeks ago

ahmedabad, India Gopani Product Systems Pvt Limited Full time

Job Role : Marketing Manager

Location: Ahmedabad


Objective

The Marketing Manager is responsible for developing and executing the company's marketing strategy, managing branding efforts, and driving lead generation through various marketing activities. The role involves collaboration with internal teams and external resources to achieve business goals and ensure customer success.


Key Responsibilities


1. Marketing Strategy

- Design and develop a comprehensive marketing strategy aligned with the company's goals and targets

- Prepare detailed marketing plans and budgets

- Ensure effective execution of the marketing strategy


2. Branding

- Gain a deep understanding of Gopani's brand identity and values

- Manage and maintain consistency in physical collaterals, including catalogs, case studies, and merchandise (uniforms, gifting, cards, exhibitions, conferences, and other branding opportunities)

- Oversee digital collaterals, such as websites and social media pages, ensuring consistent branding and messaging


3. Marketing Activities and Execution

- Identify and prioritize marketing activities based on the overall strategy

- Plan and coordinate with internal teams and external resources to execute marketing activities effectively

- Develop and manage budgets for all marketing expenses, tracking key parameters such as Customer Acquisition Cost (CAC), Cost per Lead (CPL), and Return on Investment (ROI)


4. Performance Marketing & Lead Generation

- Develop and implement sustainable organic and paid marketing campaigns to generate leads from relevant platforms

- Monitor and analyze lead generation efforts, ensuring proper distribution within the team and tracking conversion rates


5. Customer Success

- Collaborate with the customer success team to understand business goals and objectives

- Utilize workflows and marketing collaterals to support customer success initiatives


6. Advanced Analytics

- Set clear goals and plan activities for marketing campaigns

- Define key performance indicators (KPIs) to measure success

- Allocate budgets for marketing expenditures

- Execute marketing campaigns and track progress

- Monitor expenses and analyze the impact of marketing efforts (CAC, CPL, Cost per conversion, Business Impact, etc.)

- Continuously evaluate and optimize marketing strategies based on data-driven insights


Requirements

- Bachelor's degree in Marketing, Business Administration, or a related field

- Proven experience in marketing management, preferably in a similar industry

- Strong understanding of branding, digital marketing, and customer success principles

- Excellent project management and organizational skills

- Proficiency in data analysis and interpretation

- Strong communication and leadership abilities

- Familiarity with marketing automation tools and CRM systems ( Zoho / Hubspot etc )

- B2B marketing Experience

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