Account Executive

2 weeks ago

Mumbai, India Adfactors PR Full time

**PAN India** **-** Mumbai, Delhi, Bengaluru**

The Account Executive will work closely with the team of communication practitioners, gaining broad exposure to senior leadership at Adfactors PR. They will undertake research and analysis, media monitoring, client collateral and document development, execution of social media and digital strategies, media relations and outreach. In an increasingly competitive and rapidly changing environment, the Account Executive will leverage creative thinking to find innovative and compliant concepts that will effectively engage key stakeholders over time.

**Core Responsibilities**
- Leverage relationships with traditional and digital media relevant to the industry for brand building, client reputation and outreach.
- Stay updated on recent industry and media trends.
- Develop written copy and media materials such as client briefings, press releases, media pitches and digital content.
- Disseminate, follow-up, and ensure desired output on all traditional/ social media activities, including media releases, press conferences, exclusive interactions, mapping social media handles of the client, its spokespeople and news publications.
- Research, compile and analyze client media coverage.
- Assist the team in ideation, development and execution of PR plans.
- Regularly connect internal teams and clients to ensure efficient and productive interactions.
- Maintain a contact directory of clients and regularly update relevant media lists.

**Skills & Values**
- Continuous learning approach towards business and understanding the core sector and media trends.
- Respect towards all client requirements demonstrating complete client centricity.
- Ability to collaborate and nurture positive working relationships with clients, colleagues within the agency and across the network.
- Demonstrate thinking and innovation skills during challenging projects.
- Ability to multi-task and succeed in maintaining transparency and humility in a fast-paced environment with multiple client demands.
- Growth-oriented approach towards building a career in communication.
- Self-motivation, with the ability to create their schedule and routine to keep themselves focused on the task.
- Willingness to learn and use digital tools and other company-specific digital platforms.
- Critical thinking skills and the ability to think creatively or use tools to flesh out ideas.

**Qualifications & Experience**
- Master’s/ Bachelor’s degree in Mass Communication/ PR/ Journalism from a reputed institute, or an MBA in Marketing
- At least 3 years of experience in a PR/ digital agency, preferably in handling clients

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