Business Partner

4 weeks ago

Hyderabad, India Dr.Reddy's Full time

Point Of Sale is an important element in today’s competitive market where every brand is trying to make an impact to get the share of mind and hence share of wallet of retailer as well as shopper. End-to-end automation of our retail program to capture orders and replenishment of the same as well as gratification would help the brands grow higher. This will also enable organization to keep the retailers’ database in robust manner so that customer loyalty and customer intelligence can be added. This will also reduce the dependence on field colleagues for delivery of inputs and in addition to that, be more efficient in using the POB - POD opportunity. Overall role will help not only to keep the statutory requirements and will also, enable the business process.

So, this initiative is ideated to address ease of Enrolment, Invoice Value calculating, Approvals, Eligibility calculation and settlement process, by the process of Digitizing the end-to-end process

The Lead is to provide an interface & support to overall activation platform and to play a vital connect between Sales & Marketing Teams of concerned Divisions and External Agencies to ensure successful launch and smooth functioning of the tool.

**Key Responsibilities**
- **Master Management**
- Placement chart correction & flow to 3P (PC with Emp code, Division, Position code, HQ ID, Mobile number, Mail ID, L+1 & L+2 mapping)
- Creating login credentials for all active the employees to access the app & web
- Deletion of master details of resigned employees
- Coordinating with external BP & internal team to create the right customer master with correct & complete details
- Aggregating the master data of onboarded retailers and ensuring the adherence to guidelines
- Customer - TM Position code mapping
- SKU master with SKU code, Pack, Division name, PTS, PTR & MRP
- **Designing the launch phase Activities & executing the same**
- Prioritizing / Planning the rollout states / Divisions based on
- Arranging the sales Head & Commercial Head meetings to brief them about the launch plan
- Arranging the state / Division level meetings for all field colleagues to give complete clarity about entire process
- Driving the team for customer registration through app
- Sharing the daily dash board to all S & M team
- Understating the technical challenges and doing proper RCA along with external BP & solving the issues
- Escalating the technical challenges to external BP and get it solved
- Ensuring the right business practices by ensuring compliance
- **Ensuring the compliance through KYC Audit**
- Coordinating with external BP and validating the customer details through right KYC process on regular interval
- Block / release of negative customers in consultation with NSM / DH
- Escalate the identified cases to NSM / DH for further actions
- Monitor ASM validated customer list with date of validation (Within 2 months or 2 gratifications)
- **Designing Dash board & Dash Board publication**
- Creating the dash board visibility to all the level for driving sustainable sales & providing POB details to take appropriate business decisions during campaign planning & investments
- Publishing Daily dash board about
- No of Customer registration
- Overlapping customer details (Multiple Divisions linked)
- No of POBs approved / Rejected by line managers
- No of PODs submitted by customers
- No of PODs approved by line managers
- Validation done / pending / audit cleared / Rejected
- Providing right sales data during team reviews
- Providing customer wise / division wise sales details for increasing the Share of Wallet
- Discuss the campaign implications with divisions
- Drive corrections, system & Process developments etc to enable divisions to weigh the campaign outcomes vs objectives
- **Execution of Campaigns**
- Regular connect with marketing team during campaign design (Ironing out initial teething issues of campaign design upload)
- Interface between marketing team & External BP to ensure timely rollout of campaigns in app
- Updating the Booking details to Marketing teams and arrange inputs to be dispatched through external BP
- Monitor the dispatches / deliveries
- Update the input dispatch details to sales team
- **Exceptions management & escalation**
- Managing exceptions (vacant area approval)
- Escalation & resolution of any deviations identified
- Escalate cases of non-compliance to Sales Head & Finance
- Escalating to Finance team for appropriate actions (as per the guidelines) Manage escalated field queries

**People - Engagement & Development**
- Mandatory 2 week induction field work followed by 5 days of market visit every month
- Mentoring Interns and MIS Support for related assignments
- Enabling Temp resource to handle CRM admin, MIS reports and scheme audits
- Special projects/assignments (ad hoc)

**Operating Network**:

- **Internal**: Commercial Heads, Sales Heads, Marketing Team, Sales Teams - SM/RSM/ASM/TM/RSE, SFE, Central Strategy, IT, Finance & Compl

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