Performance Marketeer
3 weeks ago
Are you passionate about digital marketing? We are seeking a talented Performance Marketeer to join our dynamic team in Mumbai. As a Performance Marketeer, you will play a crucial role in driving growth and engagement through various digital channels.
**Responsibilities**:
**Manage Social Media Paid Campaigns**: Utilize platforms like Meta Ads, Business Manager, and Local Listings Management to create and optimize paid campaigns that resonate with our target audience.
**Implement SEM and PPC Strategies**:Develop and execute Google Ads, PPC, PFM, and other paid advertising campaigns to increase brand visibility and drive traffic to our platforms.
**AB Testing**: Conduct AB tests across various marketing channels to identify high-performing strategies and optimize campaign performance.
**CRO & Website Analysis**:Analyze website traffic, user behavior, and conversion rates to identify opportunities for improvement and implement conversion rate optimization (CRO) strategies.
**Google Analytics**:Leverage Google Analytics to track and measure the performance of marketing campaigns, extract insights, and make data-driven decisions.
**Requirements**:
Bachelor's degree in Marketing, Business, or related field.
Proven experience (1-2 years) in digital marketing within the Beauty, Lifestyle, or Fashion industry.
Hands-on experience with Google Ads, Meta, & other Paid Social Channels
Experience with AB testing methodologies and CRO techniques.
Strong analytical skills and ability to interpret data using Google Analytics.
Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
**Salary**: ₹35,000.00 per month
**Benefits**:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
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