Performance Marketer

3 weeks ago


Bangur Nagar Mumbai Maharashtra, India Sun Chem (India) Full time

**Job Description: Performance Marketer (Meta)**

**Job Location: Goregaon (Bangur Nagar)**

**Experience: 1-3 Years**

**Key Responsibilities**:
** Advanced Campaign Management**:
**Design and execute Facebook and Instagram ad campaigns.**

**Leverage various ad formats and creative strategies for optimal engagement.**

**Monitor, analyze, and optimize campaigns for ongoing improvement.**

**Conduct A/B testing for effective ad components.**

**Utilize retargeting and lookalike audiences for extended reach.**

**Stay aligned with the latest Meta platform updates and guidelines.**

** Content Strategy and Identification**:
**Identify high-performing content based on data analysis for content creation guidance.**

** Data Analysis and Performance Reporting**:
**Deeply analyze campaign data to measure success against key performance indicators.**

**Provide comprehensive reports with insights and optimization recommendations.**

** Focus on Key Performance Indicators**:
**Closely monitor Return on Ad Spend (ROAS) to ensure efficient use of budget.**

**Track Click-Through Rate (CTR) to gauge ad effectiveness and audience engagement.**

**Keep a tab on Cost Per Mille (CPM) to understand the cost efficiency of ad impressions.**

** Innovative Strategy Development**:
**Create unique, effective marketing strategies for Facebook and Instagram.**

** Comprehensive Competitor Analysis**:
**Analyze competitors’ Meta ad strategies and content delivery for strategic insights.**

** Targeted Budget Management**:
**Implement precise targeting and budget management for maximizing ROI.**

** Collaborative Communication**:
**Work with various teams to ensure marketing alignment and effectively communicate results.**

** Qualifications**:
**Bachelor's degree in Marketing, Business, or related field.**

**1+ years of experience in Facebook (Meta) advertising.**

**Proven success in campaign management on Meta platforms, including a focus on ROAS, CTR, and CPM.**

**Expertise in A/B testing, audience segmentation, and retargeting.**

**Strong skills in content strategy and competitor analysis.**

**Excellent communication and project management abilities.**

** What We Offer**:
**Competitive salary and performance-based bonuses.**

**Opportunities for professional development in a dynamic team.**

**Salary**: ₹25,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

Ability to Commute:

- Bangur Nagar, Mumbai, Maharashtra (required)

Work Location: In person

**Speak with the employer**

+91 8850264687



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