Category Associate

2 days ago

Noida Uttar Pradesh, India Testbook Full time

**About Testbook**:
Testbook is the fastest growing & leading EdTech platform established 8 years ago. We focus on Government & Private Job Exams with an eye to capture Banking, SSC, Railways, GATE, UPSC, Teaching and many more categories. Testbook is poised to revolutionize the industry with a registered user base of over 4.2 Crore students, 700+ crore questions solved on the WebApp, and a knockout Android App. Testbook has raced to the front and is placed to capture bigger markets. Testbook is the perfect incubator for talent, “you come, you learn, you conquer”. You will train under the best mentors and become an expert in your field. That being said, the flexibility in the projects you choose, how and when you work on them, what you want to add to them is respected in this startup. You will be sole master of your work. The IIT pedigree of the co-founders has attracted the brightest minds in the country to Testbook. A team rapidly swelling in ranks, it now stands at 800+ in-house employees and hundreds of remote interns and freelancers. These number are rocketing weekly. Now is the time to join the force.

**Roles and Responsibility**:

- To ensure recruitment, training, set action, and targets, appraise and manage performance, development, coaching, and general support of all team members to ensure targets are met.
- This role expects him/her to lead strong cross-functional stakeholder management to translate customer insights into marketing efforts and enhance customer value.
- Conduct comprehensive industry trend analysis, including market, competitive, and pricing trends.
- Ensuring effective branding of the organization and events is done through various mediums as and when required.
- To make proper utilization of reports and their effective analysis for strategic thinking and execution. Develop sales enablement tools and train sales teams to win in the category.
- To achieve the given revenue and targets of the allocated category of exams.
- Set strategic category direction based on customer and business needs & develop the core positioning and messaging for the category.
- Manage owned-media content and drive banner revenue through list growth, segmentation, and increased efficiency.
- Drive, manage, and track sales productivity initiatives and online marketing campaigns for the said category.
- Drives Business growth, and Market Share of the specific category with strong product, competition, and consumer analytics.

**Requirements**:

- Graduate/B-Tech in Engineering.
- Desirable: CAT/ Banking/ SSC Exam Experience
- 2-3 years of Category management experience with E-commerce / Edtech organizations
- Deep business acumen and a strong problem solver
- Excellent data analysis, data interpretation, and first principle problem-solving approach
- Creative bend to conceptualize engaging YouTube videos, messaging for Social Media/SMS/WhatsApp/Mobile App, and Sales Pitch
- Strong cross-functional stakeholder management
- Ability to take initiative in a constantly changing work environment and a generalist with a do-what-it-takes mindset

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