Associate, Programmatic
2 months ago
Location: Pune, Maharashtra, India
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Office: India
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Agency: Kinesso - United Kingdom
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Ref#: 5997
**Position Summary**
The Campaign Executive is responsible for setting up campaigns on our DSP partners, optimising campaigns to maximise our client’s KPI’s. This is across multiple formats such as (but not limited to) Display, Video, CTV, Audio and DOOH which is across multiple DSPs.
**Key Responsibilities**
The Campaign Executive will work across many of Kinesso key clients supporting the Campaign Manager and as this is a client-facing role the Campaign Executive should possess strong communication and presentational skills.
Campaign Management
- Assisting the Campaign Manager in the day to day duties of running campaigns
- Assist in the creation and recommendations of media plans
- Ensure all media plan requirements are correctly implemented in the DSP.
- Maximizing campaign performance via optimizations according to our client’s KPI’s
- Able to troubleshoot any issues within the DSP or tech platform
- Liaise with the agency account managers, campaign leads and clients directly to discuss current campaign optimisation and recommendations.
- Meet a wide range of tech vendors/media owners to develop an understanding of the different roles certain suppliers fulfill.
People
- Able to be a team player and work with different stakeholders in the business
- Able to talk to publishers / tech partners and update the wider team on key features
**Desired Skills & Experience**
- Basic understanding of digital advertising concepts
- Strong analytical skills
- Strong communication skills, both verbal and written
- Proficiency in Microsoft tools (Excel, Powerpoint etc)
- Ability to work collaboratively as part of a cross-functional team.
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