Associate, Programmatic

6 days ago

Pune Maharashtra, India IPG Mediabrands Full time

Location: Pune, Maharashtra, India

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Office: India

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Agency: Kinesso Performance Marketing - United States

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Ref#: 8469

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Job Function: Addressable Strategy

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Type of Contract: Regular

**About Us**

**Role Description**
- **Campaign Implementation**:

- Work directly with Ad Ops, Agency Teams and your internal Client Services team on all elements related to the campaign set up.
- Ensure all IO/ programmatic media plan requirements are correctly implemented in DSP platforms like DV360 / The trade desk / Amazon.
- Track, measure and analyse early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues.

**Campaign Optimization, Analysis & Reporting**
- Use DSP and Ad-Server data for daily statistical analysis regarding pacing and performance of your campaigns.
- Action any relevant optimizations daily to ensure strong campaign performance against client KPIs.
- Generate and deliver client performance reports
- Through campaign insights, communicate to clients the best possible optimization techniques to ensure client KPIs are met.
- Optimizing campaigns leveraging the optimization dashboard & providing feedback to Business Intelligence on improved features & data visualization
- Helping the associates with their optimization quires for complex setups

**Skills/Qualifications**
- **Hands on experience of DSP platforms like DV360 / TTD / Amazon**:

- **Optimizations skills for different setups and buy types is must.**:

- Able to understand Media plans and call out any challenges in achieving KPIs
- Able to pull different reports to analyze campaign performance and make changes to setups on the go
- Multi tasks on different campaign setups and optimization
- Exceptional analytical skills and ability to spot trends in data and generate insights based on that.
- Excellent communication (verbal and written) and documentation skills

**Employee Transparency**

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

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