Associate, Programmatic

7 days ago

Pune, Maharashtra, India IPG Mediabrands Full time

Location:
Pune, Maharashtra, India

|

Office:
India

|

Agency:
Kinesso Performance Marketing - United States

|

Ref#: 8079

Business Overview

Responsibilities

Campaign Implementation

  • Work directly with Ad Ops, Agency Teams and your internal Client Services team on all elements related to the campaign set up.
  • Ensure all IO/ programmatic media plan requirements are correctly implemented in DSP platforms like DV360 / The trade desk / Amazon.
  • Track, measure and analyse early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues

Campaign Optimization, Analysis & Reporting

  • Use DSP and Ad-Server data for daily statistical analysis regarding pacing and performance of your campaigns.
  • Action any relevant optimizations daily to ensure strong campaign performance against client KPIs.
  • Generate and deliver client performance reports
  • Through campaign insights, communicate to clients the best possible optimization techniques to ensure client KPIs are met.
  • Optimizing campaigns leveraging the optimization dashboard & providing feedback to Business Intelligence on improved features & data visualization
  • Helping the associates with their optimization quires for complex setups

Desired Skills & Experience**-
Hands on experience of DSP platforms like DV360 / TTD / Amazon:
  • Optimizations skills for different setups and buy types is must.
  • Able to understand Media plans and call out any challenges in achieving KPIs
  • Able to pull different reports to analyze campaign performance and make changes to setups on the go
  • Multi tasks on different campaign setups and optimization
  • Exceptional analytical skills and ability to spot trends in data and generate insights based on that.

We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits


We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.


We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.


Employment Transparency


It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.


Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

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