Cwk- Ecommerce Executive
2 weeks ago
You will also be responsible for the execution and daily optimization of digital marketing campaigns, including PPC, coupons,discounts, video, display advertising, and insight-driven reporting.
Plan, Execute and optimize the paid campaigns and advertising campaigns based on the briefs and ad performance
Identify opportunities to streamline and optimize intake and set up process
Review product copy and optimize through keyword research for Amazon
Keywords and competition ISBN identification for campaigns creation & Optimization
Make recommendations to continually improve performance by analyzing internal results, and competitive data, and keeping on top of industry trends.
Perform competitive analysis and determine how to target our biggest competitors within these marketplaces
Liaise between different divisions to effectively execute promotional initiatives.
Analyze data to determine ways to optimize performance to improve conversion rates, ACOS, and other key metrics.
Support the creation of category pages, brand stores, video ads and banners
Experience managing and updating the online product catalog—setting up new products and promotional items within predefined TATs on Amazon, Flipkart and other Ecomm channels
Existing Catalog Correction-Title, category, keywords, image correction for existing books
**Requirements**:
Proven work experience as an Amazon Marketing Specialist.
A bachelor’s degree in a marketing course.
Hands-on e-commerce or online marketplace experience.
Knowledge of Amazon Vendor Central and paid advertising experience (pay-per-click) is a plus.
Digital Marketing Experience.
Excellent written and verbal communication skills.
Strong analytical and data interpretation skills.
Advanced Excel Skills
**Job**: CONTINGENT WORKER
**Organization**: Higher Education
**Schedule**: FULL\_TIME
**Req ID**: 9053
\#LI-REMOTE
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