PPC Executive
7 months ago
**Job Overview**:
**Responsibilities**:
- Develop and execute PPC strategies to achieve business goals, such as increasing website traffic, leads, and sales.
- Conduct thorough keyword research to identify relevant, high-performing keywords for campaigns.
- Write compelling ad copy and create engaging ad creatives for various PPC channels.
- Manage PPC budgets effectively, monitor campaign performance, and adjust bids to maximize ROI.
- Perform A/B testing of ad copy, landing pages, and other campaign elements to optimize performance.
- Stay up-to-date with industry trends, best practices, and algorithm updates to ensure the success of PPC campaigns.
- Collaborate with other team members, including designers, content creators, and analysts, to align PPC efforts with overall marketing strategies.
- Generate regular reports on campaign performance, providing insights and recommendations for improvement.
**Requirements**:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience managing PPC campaigns across multiple platforms, with a strong track record of driving results.
- In-depth knowledge of Google Ads, Bing Ads, and social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
- Proficiency in keyword research tools, analytics platforms (e.g., Google Analytics), and PPC management tools (e.g., Google Ads Editor).
- Strong analytical skills and the ability to interpret data to make informed decisions and optimizations.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Detail-oriented, with a focus on delivering high-quality work and achieving measurable results.
- Google Ads certification and other relevant certifications (e.g., Bing Ads Accredited Professional) are a plus.
**Benefits**:
- Competitive salary and benefits package.
- Opportunities for professional development and career growth.
- Dynamic and collaborative work environment.
- Flexible work arrangements (remote work options may be available).
- Access to cutting-edge tools and technologies in digital marketing.
Pay: ₹300,000.00 - ₹600,000.00 per year
**Benefits**:
- Health insurance
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- total work: 2 years (required)
- PPC: 2 years (required)
Work Location: In person
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