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PPC Executive

7 months ago

Lucknow Uttar Pradesh, India Growtech Digital Full time

Position: PPC Executive

Job Summary:
As a PPC Executive, you will be responsible for managing pay-per-click advertising campaigns to drive traffic and generate leads for our organization. You will work closely with the marketing team to develop, implement, and optimize PPC strategies across various platforms such as Google Ads, Bing Ads, and social media channels. Your analytical skills will be crucial in monitoring campaign performance, identifying trends, and making data-driven decisions to improve ROI.

**Responsibilities**:

- Develop and implement PPC strategies to increase website traffic and lead generation.
- Conduct keyword research, ad copy creation, and campaign optimization.
- Monitor and analyze campaign performance data to identify areas for improvement.
- A/B testing of ad copy, landing pages, and other campaign elements.
- Manage budgets and bidding strategies to maximize ROI.
- Stay updated on industry trends and best practices in PPC advertising.
- Collaborate with the marketing team to align PPC campaigns with overall marketing goals.
- Provide regular reports on campaign performance and recommendations for optimization.
- Work with graphic designers and content creators to ensure ad creatives are engaging and effective.
- Stay informed about changes in search engine algorithms and adjust strategies accordingly.

**Requirements**:
Bachelor's degree in Marketing, Advertising, or related field.

Proven experience in managing PPC campaigns across various platforms.

In-depth knowledge of Google Ads, Bing Ads, and social media advertising.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Certification in Google Ads or other relevant PPC platforms is a plus.

Excellent communication and teamwork skills.

Ability to work in a fast-paced environment and meet deadlines.

Detail-oriented with a focus on continuous improvement.

Experience with A/B testing and campaign optimization techniques.

Familiarity with SEO principles and how they relate to PPC campaigns.

**Benefits**:

- Competitive salary
- Health insurance
- Paid time off
- Professional development opportunities
- Collaborative work environment

Join our team as a PPC Executive and make a significant impact on our digital marketing efforts

**Salary**: ₹8,000.00 - ₹10,000.00 per month

**Benefits**:

- Flexible schedule
- Work from home

Schedule:

- Evening shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Work Location: Remote