Dbat:digital Acquisition Team

1 week ago

Mumbai Maharashtra, India Axis Bank Full time

**DBAT:Digital Acquisition Team**

**INTERNAL USAGE**:
**No. of Vacancies**:
**Reports to**:

- Product Manager**Is a Team leader?**
- Y**Team Size**:
**Grade**:
**Business**:
**Department**:- Digital Banking**Sub**Department**:
**Location**:

- CO - Mumbai**About Digital Banking and Transformation**
- The Digital Banking and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers. The DBAT team has invested in digital capabilities that include building the bank
- s own engineering team, adapting new age engineering practices and building an API centric architecture to improve customer experience, employee experience and efficiencies**About** **the** **Role**
- detailed and focused on operational efficiency

**Key Responsibilities**
- Plan, execute, and manage various up sell, cross sell, acquisition & engagement campaigns to drive D2C business
- Measure, analyse and optimize all KPIs to drive conversions and maximize the business
- Identify the opportunities in owned digital assets to increase visibility for various products of the bank.
- Devise road map to set up new capabilities, channels, customer touch points for generating sales and profitable growth for D2C channel
- Track, measure, and revise campaigns based on rigorous data analysis to further optimize conversions.
- Key deliverables for this role - growth in traffic, increase in logins, conversions & revenues for D2C Channel for a product.
- Work closely with other functions - Product, marketing, MarTech, BIU to bring new proposition/ideas for campaigns
- Plan and execute performance campaigns to acquire new customers to bank - Search, Display, Social.
- Daily reviews on the status of leads and take action accordingly depending upon various dispositions of the leads.
- Work on the product strategy & roadmap, ensure campaign readiness
- whenever a new product is getting launched digitally to any type of customer

**Qualifications**
- Optimal qualification for success on the job is:_
- MBA from a reputed institute with relevant prior experience of working on Performance marketing and campaign management within a Bank or Financial Institution
- 4+ years of relevant experience

**Role Proficiencies**:

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational and time management skills

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