Social Media Marketing Coordinator

1 month ago

Mumbai Maharashtra, India Indian Institute of Digital Education Full time

**Job Information**:
City

**Mumbai***

State/Province

**Maharashtra***

Country

**India***

Zip/Postal Code

**400053***

Industry

**Social Media***

Salary

**10 K+***

We're in search of a dynamic Social Media Marketing Coordinator with 1-3 years of experience to join our team. As the coordinator, you'll play a crucial role in implementing social media strategies, crafting engaging content, and analyzing performance metrics to enhance our brand presence across various platforms. This position offers an exciting opportunity for a creative individual to contribute to our marketing initiatives and drive meaningful engagement with our audience.

**Responsibilities**:

- Develop and execute creative social media strategies to meet marketing objectives and increase brand visibility.
- Generate compelling content for social media posts, including graphics, videos, and written copy, tailored to resonate with our target audience.
- Manage day-to-day activities on all social media channels, ensuring consistency in messaging and brand representation.
- Monitor social media trends, audience behaviors, and competitor activities to identify opportunities for growth and engagement.
- Engage with followers, respond to comments and messages promptly, and foster a sense of community around our brand.
- Collaborate closely with the marketing team to align social media efforts with overall marketing campaigns and promotions.
- Utilize social media management tools to schedule posts, analyze performance data, and generate actionable insights.
- Assist in coordinating influencer partnerships and collaborations to expand reach and enhance brand credibility.
- Support the planning and execution of paid social media advertising campaigns, including budget management and performance tracking.
- Stay informed about industry trends, emerging platforms, and best practices in social media marketing, and share insights with the team.

**Requirements**:** Qualifications**:

- Bachelor’s degree in Marketing, Communications, or related field.
- 1-3 years of experience in social media marketing, with a demonstrated track record of managing social media accounts and campaigns.
- Proficiency in graphic design and video editing software, such as Adobe Creative Suite, Canva, or similar tools.
- Strong written and verbal communication skills, with the ability to create engaging content and maintain brand voice across platforms.
- Analytical mindset with the ability to interpret data, track performance metrics, and optimize strategies accordingly.
- Familiarity with social media management tools and analytics platforms, such as Hootsuite, Buffer, Google Analytics, and Facebook Insights.
- Ability to multitask, prioritize tasks effectively, and thrive in a fast-paced environment.
- Excellent interpersonal skills and a collaborative approach to working with cross-functional teams.
- Creative thinking and problem-solving abilities, with a passion for staying ahead of social media trends.
- Flexibility to adapt to evolving priorities and willingness to take on new challenges in a dynamic work environment.

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