Communications Officer

3 months ago

Delhi Delhi, India The Bill & Melinda Gates Foundation Full time

The Foundation

We are the largest nonprofit fighting poverty, disease, and inequity around the world. Founded on a simple premise: people everywhere, regardless of identity or circumstances, should have the chance to live healthy, productive lives. We believe our employees should reflect the rich diversity of the global populations we aim to serve. We provide an exceptional benefits package to employees and their families which include comprehensive medical, dental, and vision coverage with no premiums, generous paid time off, paid family leave, foundation-paid retirement contribution, regional holidays, and opportunities to engage in several employee communities. As a workplace, we’re committed to creating an environment for you to thrive both personally and professionally.

The Team

Communications staff contribute to advocacy efforts, raise awareness of the issues the foundation addresses, build and grow the foundation’s brand, engage with media, work to protect and advance the foundation’s reputation, and oversee all internal and external communications functions.

Application deadline: October 30th, 2024.

Your Role

As Communications Officer (CO) for Content & Campaigns for the foundation in India the incumbent will be responsible for developing thematic content relevant to the foundation’s programmatic work in India and designing related campaigns to help build the foundation’s brand in line with our global image. The results that we seek is high familiarity with the foundation’s work - what we do, how we do it, our approach to partnerships with government, communities, philanthropists etc. - and trust in our brand to help advance progress on the issues the foundation works on in line with our in-country goals.

This role will report to Deputy Director, Program Advocacy and Communications, External Communications, and Philanthropic Partnerships, India Country Office.

What You’ll Do

Content Strategy and Planning:
- Ideate, plan, develop and implement a comprehensive content strategy aligned with program goals & brand objectives of the foundation.- Lead on content and story generation from India and from the region based on audience insights, programmatic impact, stories from the field, and industry practices such that it highlights progress in key sectors, the roles of different partners including the foundation and strengthens our brand and reputation in the market.- Create content calendars and schedules, ensuring timely delivery and alignment with overarching programmatic objectives.- Identify and prioritize content opportunities.- Develop campaign briefs and messaging frameworks that resonate with target audiences, including government, philanthropists, partners, and drive desired actions.- Lead brainstorming sessions and creative meetings to generate new ideas and innovative content concepts.- Drive community engagement and foster brand trust through interactive and authentic brand storytelling- Collaborate with all program teams to plan and prioritize content initiatives to drive program impact. In particular, collaborate with the Gender team to work with partners and government to amplify program priorities with emphasis on women led development in the Indian context.- Integrate research into critical messaging and storytelling for the foundation's brand, while collaborating with gender program team to develop communication strategies that advance advocacy goals with a clear, consistent voice and content strategy.- Responsible for developing other collaterals and content for the foundation’s work in India and clear messaging of the gender program strategies and their impacts, to the relevant audiences.

Content Production and Coordination:- Oversee the production process from ideation to execution for various types of content (e.g. videos, podcasts etc.).- Knowledge of design principles and techniques to write compelling stories and produce commercial videos- Coordinate with internal and external partners, including writers, designers, and agencies (creative & production) to produce impactful brand content and ensure seamless execution of content projects.- Manage content budgets and resources effectively to improve efficiency and maintain quality standards.- Ensure all content produced meets brand guidelines, quality standards, and SEO standards.

Performance Analysis and Optimization:
- Monitor and analyze content performance using relevant metrics and tools (e.g., Google Analytics, social media analytics).- Use data-driven insights to optimize content strategies and improve reach & engagement, along with other important metrics.- Set performance critical metrics for digital & brand activities and work with partners to achieve benchmarks. Regularly share reports on performance with local and global colleagues

Audience Engagement:- Foster community interaction through interactive content formats, discussions, and other engagement initiatives.- Build and nurture relationship

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