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Performance Marketer

1 month ago

Remote, India People10 Technologies Inc. Full time

**Position: Performance Marketer**

**Experience**: 4 to 6 Years

**Job Location**: Remote/Bangalore

**Qualification**: MBA, Bachelor's degree in related field.

**Requirements**:

- Plan and manage digital advertising campaigns from conception to execution, including budget allocation, targeting, and performance tracking.
- Conduct keyword research, analyze competitor activity, and identify opportunities to improve campaign performance and drive cost-effective customer acquisition.
- Monitor and analyze campaign performance metrics, such as CTR, CPC, CPA, ROAS, and conversion rates, using analytical tools such as Google Analytics, Google Ads, Facebook Ads Manager, and others.
- Identify trends and insights, and optimize spend and performance based on the insights
- Generate regular reports to track campaign performance, identify trends, and provide insights for optimization and strategic decision-making.
- Stay updated on industry trends, emerging technologies, and best practices in performance marketing to continuously improve campaign effectiveness and ROI.
- Conduct A/B Testing and optimize ad creatives, landing pages, targeting parameters, and other campaign elements to maximize performance and user experience.
- Stay abreast of changes in digital advertising platforms, algorithms, and policies to ensure compliance and adapt strategies accordingly.
- MBA, Bachelor's degree in related field.
- Proven experience in performance marketing, growth marketing in IT services company
- Hands-on experience with digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Proficiency in data analysis and reporting tools such as Google Analytics,
- Experience in optimizing landing pages and user funnels
- Strong analytical skills and the ability to interpret complex data to drive actionable insights.
- Excellent communication, collaboration, and project management skills.
- Results-oriented mindset with a focus on driving measurable outcomes and achieving KPIs.
- Creative thinking and problem-solving skills with a passion for innovation and continuous improvement.
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Pay: ₹600,000.00 - ₹1,100,000.00 per year

Schedule:

- Day shift

Application Question(s):

- Have you worked for a B2B market?
- What is your current CTC? (In LPA)
- Have you done inhouse marketing or is it client-based marketing for your company?
- Do you have experience in content marketing for your campaigns?
- What are the industries that you have worked in?

**Experience**:

- Performance marketing: 4 years (required)

Work Location: Remote

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