Performance Marketing Executive

1 month ago


Remote, India ARVINO Full time

**Job Title: Performance Marketing Executive (Remote)**

**Responsibilities**:
**1.** **Campaign Planning and Strategy**:

- Develop and implement comprehensive digital marketing strategies to meet business

objectives, focusing on performance metrics such as return on ad spend (ROAS), cost

per acquisition (CPA), and conversion rates.
- Identify target audiences, channels, and tactics to maximize campaign effectiveness

and reach.

**2.** **Campaign Execution**:

- Set up, launch, and monitor digital advertising campaigns across various platforms such

as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
- Manage budgets effectively to ensure optimal allocation of resources and achieve

desired outcomes.
- Create compelling ad copy, visuals, and landing pages to drive engagement and

conversions.

**3.** **Performance Analysis and Optimization**:

- Monitor campaign performance in real-time, analyzing key metrics and identifying

areas for improvement.
- Conduct A/B tests and other experiments to optimize ad creatives, targeting, and

messaging for better results.
- Use data-driven insights to make informed decisions and adjust campaign strategies

accordingly.

**4.** **Tracking and Reporting**:

- Generate regular reports and dashboards to communicate results, insights, and

recommendations to stakeholders.
- Provide actionable insights to drive continuous improvement and inform future

marketing strategies.

**5.** **Collaboration and Communication**:

- Work closely with cross-functional teams, including marketing, sales, product, and

analytics, to align strategies and objectives.
- Coordinate with external partners such as agencies, vendors, and technology providers

to leverage expertise and resources effectively.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, with a focus on performance-driven

campaigns.
- Proficiency in digital advertising platforms such as Google Ads, Facebook Business

Manager, LinkedIn Campaign Manager, etc.
- Strong analytical skills and the ability to interpret data to drive actionable insights.
- Excellent communication, collaboration, and project management skills.
- Familiarity with marketing automation tools, CRM systems, and web analytics platforms

is a plus.

**Key Attributes**:

- Analytical mindset with a strong attention to detail.
- Results-oriented and goal-driven approach to marketing.
- Adaptability to thrive in a fast-paced and dynamic environment.
- Creative problem-solving skills and a passion for continuous learning and

improvement.
- Strong organizational skills and the ability to manage multiple projects simultaneously.

Conclusion:
**A Performance Marketing Executive plays a crucial role in driving business growth through effective digital marketing strategies and campaigns. By leveraging data, technology, and creativity, they contribute to maximizing ROI and achieving marketing objectives in a competitive landscape.**

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Work from home

Schedule:

- Day shift
- UK shift
- US shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 3 years (preferred)
- total work: 2 years (preferred)
- Marketing: 3 years (preferred)

**Language**:

- English (preferred)

Work Location: Remote

Application Deadline: 18/02/2024


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