Digital Marketing Executive

2 weeks ago


Anantapur, India GML Soft Labs Full time

**Key Responsibilities**:
**Digital Marketing Strategy**:

- Develop and execute comprehensive digital marketing plans to enhance brand visibility and achieve business goals.

**SEO and SEM**:

- Perform keyword research and optimize website content to improve organic search rankings and traffic.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI.

**Content Creation and Management**:

- Collaborate with the design and content teams to create engaging, high-quality content for digital channels.
- Ensure consistent brand messaging across all platforms.

**Social Media Management**:

- Oversee social media accounts, develop posting schedules, and create engaging content to drive audience interaction.
- Analyze social media performance metrics and suggest data-driven improvements.

**Analytics and Reporting**:

- Use tools like Google Analytics, SEMrush, and other marketing platforms to track campaign performance.
- Prepare detailed reports on the effectiveness of campaigns, user engagement, and website traffic, with actionable insights.

**Collaboration**:

- Work closely with cross-functional teams, including design, sales, and product, to ensure alignment on marketing objectives.
- Stay updated on the latest digital marketing trends and technologies to recommend innovative strategies.

**Skills and Qualifications**:

- Bachelors degree in Marketing, Business, or a related field.
- 1-3 years of experience in digital marketing or a similar role.
- Strong knowledge of SEO, SEM, and social media marketing tools and techniques.
- Proficiency in tools such as Google Ads, Google Analytics, SEMrush, and Facebook Business Manager.
- Excellent written and verbal communication skills.
- Ability to analyze data and adjust strategies to improve performance.
- Creative thinking and problem-solving skills.

**Job Types**: Full-time, Permanent

Pay: From ₹15,000.00 per month

Schedule:

- US shift

**Experience**:

- total work: 1 year (required)

Work Location: In person


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