JOKER & WITCH | Sr. Executive - Digital Marketing
7 days ago
Sr. Executive/ Assistant Manager – Digital Marketing
Brands: JOKER & WITCH (
TEEJH (
incumbent will be responsible for managing all the sales & online marketing campaigns with a strong focus on analytics and cross-functional coordination. Below are the key responsibilities:
Roles & Responsibilities:
1.
Acquisition & Performance Marketing:
Develop and execute customer acquisition programs/campaigns through PPC (Google/FB/Instagram), Programmatic Ads, Display Ads, WhatsApp Business API, Email, Affiliate, Referral, Social media, etc
2.
Retention & Loyalty:
Drive buyer retention campaigns to maximize repeat buying, and customer loyalty across all digital mediums. Implementation of loyalty program, referral program, & WhatsApp marketing.
3.
Product/Platform/Mobile APP Marketing:
Optimization of all the digital properties such as APPs, Websites, Social Media profiles, Blog etc. in order to maximize traffic conversion, funnel improvement, and to provide a seamless top-notch experience to customers.
4.
MARKET RESEARCH
and analysis of the competition, and to devise/create key benchmarking indicators and/or competitive reports so as to stay ahead of the competitive curve.
5.
Marketplace Growth:
Create and drive promotions/advertising and manage the overall growth across all Marketplaces such as Myntra, Nykaa, Ajio, Amazon, Flipkart etc. Liaise between internal teams and/or agencies for a smooth supply of ads, creatives and reports.
6.
ANALYTICS : Create various kinds of Sales & marketing reports using Google Analytics, Adwords, Facebook Business Manager and any related analytics platform/software etc.
Desired Candidate Profile:
1.
2 - 5 years of Digital/Online Marketing experience in verticals such as E-Commerce, Retail, Food, Travel, Consumer Goods or App-based businesses.2.
Excellent understanding and execution of Google, Instagram & Facebook advertising landscape.3.
Strong analytical sense and a target driven mindset.4.
Possesses a “hands-on” approach and an ability to multitask in a fast paced start up environment5.
Proficient in Excel, Pivot analysis, V-Lookup & other MS Office6.
Excellent communication & negotiation skills.7.
Candidates based out of Bangalore, and willing to join immediately will be given preference8.
Bachelor degree required, MBA graduates will be given preference.
Reporting to the
Lead – Digital Marketing
Remuneration:
As per Industry standards
-
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