Digital PR Strategist

1 week ago

Anantapur, Andhra Pradesh, India Aptita Full time
Job Description

As a Digital PR Strategist, you will be responsible for developing and executing digital PR campaigns that drive results. Your goal will be to find and target online avenues and audiences to drive PR, build relationships with influencers, bloggers, and media, and develop public relations plans for clients across various sectors.

Key Responsibilities
  • Plan and execute digital PR campaigns that meet client objectives
  • Find and target online avenues and audiences to drive PR, including social media, blogs, and other digital platforms
  • Build and maintain relationships with influencers, bloggers, and media to secure coverage and opportunities for clients
  • Develop public relations plans for clients across various sectors, including education and pharma
  • Develop media relations strategies to secure high-level placements in print, broadcast, and online media
  • Pitch story narratives to media outlets and secure coverage
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests for clients
  • Create content for press releases, byline articles, and keynote presentations
  • Evaluate opportunities for awards, partnerships, sponsorship, and speakership
  • Maintain a keen understanding of industry trends affecting clients and make recommendations regarding communication strategy
  • Anticipate and mitigate crisis situations
  • Monitor, analyze, and communicate PR results on a monthly basis
Requirements
  • Proven experience as a Public Relations executive or similar PR role
  • Experience managing media relations (online, broadcast, and print)
  • Background in researching, writing, and editing publications
  • Strong communication ability (oral and written) and Excellent organizational skills
  • Ability to work well under pressure
  • Creativity and problem-solving aptitude
  • Strong relationship with Media Constituents
  • Ability to multitask and working on strict timelines
Salary Range

The salary range for this position is approximately ₹ 8-12 lakhs per annum, depending on experience and qualifications.

About Aptita

Aptita is a leading consulting firm that specializes in digital marketing and public relations. We are looking for a highly skilled and experienced Digital PR Strategist to join our team in Pune.

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