Marketer

6 months ago

Bengaluru, India branchX India Private Limited Full time

**Who are we looking for? Marketer**

**What’s the story?**

In India, there are more than 453+ million migrants. Less than 2% of this cohort uses mobile payments to send money home. While penetration of UPI and digital banking hit the ceiling, this invisible workforce that powers most of Bharat is still stuck in a cash economy and remains underbanked. **branchX is India's first neobank enabling empathetic banking for migrant communities.** Building banking that is meaningfully accessible to every aspiring Indian goes beyond the 9-5 bustle. If you are someone who derives fulfilment from purpose-led work with the ability to experiment, innovate, fail and iterate, branchX is the playground for you.

**Location: Bangalore, Karnataka**

**About Us**:
Launched in June 2020, branchX is India's first neo-banking solution, enabling empathetic banking for migrant communities. Our vision is to transform the way underbanked communities manage money with a ‘hand-holding grid’ aided by intelligent technologies. Headquartered in Navi-Mumbai, we are a 100+ member impact-driven team with offices in Noida, Bangalore, Kochi, Tamil Nadu, Kolkata and other locations.

**Where do you come into the picture?**

Own the Marketer Charter for branchX and helps to company to increase its visibility and reach our target audience with innovative marketing strategies.

1. Use online and social media marketing to maintain and expand customer base, grow customer following and social media presence, and drive sales using traditional and nontraditional strategies, including in social media

2. Oversee all company website and social media content including newsletters, blogs, articles, and social media posts

3. Learn about, and use, the right platforms to build and maintain a customer base and generate leads

4. Create and manage product launch strategies

5. Promote our company, including social media ads and sponsored posts

6. Establish and manage customer accounts that maximize product usage and retention

7. Establish messaging and branding standards

8. Maintain our presence in customer websites, to increase brand awareness and recognition

9. Promote branchX products’ benefits in customer communications

**Desirables**:

- Bachelor’s degree in marketing, business, or related field.
- 2+ years’ proven experience as a marketing manager or marketing professional
- Proven ability to create and execute marketing strategies, budgets, and timelines
- Ability to develop and manage digital marketing tactics
- Strong knowledge of social media, search engine optimization,

**What expertise & experiences would you need to have to play this kind of role?**

A strong leader who is capable of leading the next growth wave of the business from the people side who is a hustler preferably from a fintech background.

**Core Value**

‘Empathy’ as a term has become a buzzword. At branchX, we are constantly reimagining what empathy means in action. While we are finding new ways of translating empathy at work and on the ground, we do know that it goes beyond the extension of feeling 'something' for an individual. We are combining empathy and action to uplift underbanked communities. What does this mean for you? It means you’ll be part of co-creating products for the masses. Products that are meaningfully accessed by the underserved and will directly boost India’s economy in the long term. If indulging in blue-sky thinking, innovating, and iterating to create grassroots impact makes you tickle.

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹60,000.00 - ₹100,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

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