L3 - Pr, Media & Events (Cmu)
6 months ago
**Experience**: 3 - 8 Years
**Location**: AkurdiMaharashtra
**Nature of Job**: Business Support
**Job role**: Others
**Job Title**:
**Mgr/Asst Mgr - PR, Media, and Events
**Level**:
**L3**
**Function**:
**Marketing (Central Marketing Unit)
**Department (Sub-function)**
**NA**
- ** JOB PURPOSE**
- This role is directly responsible for the key marketing sub-functions of PR and events, as well as the outdoor media channel.
- **INTERACTION WITH STAKEHOLDERS**
**Internal**
**External**
**Direct**
**CMU>Brand Management**
**Industry Experts, Vendors**
**Indirect**
- **
JOB REQUIREMENTS**
Educational Qualifications**Essential***: Management || Business Management**
**Preferred Institution**: Any Premier Insitute
- **Desired Qualification**: Graduate||Any stream/branch, communications preferred
**Work Exp**
**Min: 5**
**Max:10**
**Industry Specification**
**Auto Components, Automobile, Consumer Durables, Consumer Goods, E-Commerce, FMCG**
**Addnl Requirements**
**Experience in managing agencies mandatory
**Age**
**Min: 25**
**Max: 32**
**Need for travel**
**Occasional**
- **KEY COMPETENCIES**
**Technical/Functional**
- Strong understanding of earned media (PR, social, online reputation management etc)
- High sensitivity towards costs and understanding of marketing ROI
- Experience in managing agencies with high negotiation, indirect team management skills
- Strong understanding of creating impact through OOH media and events
- Conceptual and practical understanding of Marketing/Brand Management
**Behavioural**
**High bias for action**
- Ability to get the best results within tight timelines and budgets
High focus on customer
**5. KEY RESPONSIBILITIES
- PR: Complete ownership of the entire brand and corporate PR agenda; managing PR agency and national/regional media to deliver coverage of product launches, company initiatives, press conferences, corporate and financial events, etc.
- Events: Responsible for executing all on-ground events and activation; tasks include the selection of vendors, translating brand/business brief into event plan; managing the end-to-end delivery of the events
- OOH media: Responsible for all OOH campaigns across locations and brands; working with vendors and regional teams to select sites, conclude negotiation of rates, ensure impactful deployment of creatives and flawless execution
- Other miscellaneous tasks:
- Annual reports, diaries, and other corporate collaterals
- Financial controls via management of budget heads, tracking & closure of purchase orders etc.
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