Pr Executive

4 weeks ago

Andheri Mumbai Maharashtra, India Pink Sky HR Services Full time

WFO- 5 days

Location: Andheri

**Job Summary**:
**Key Responsibilities**:

- **Media Relations**: Cultivate and maintain relationships with beauty and fashion editors, journalists, and influencers to secure media placements and endorsements.
- **Press Materials**: Write, edit, and distribute press releases, media kits, product sheets, and other PR materials that highlight new product launches, brand milestones, and events.
- **Influencer Engagement**: Identify, build, and manage relationships with beauty and fashion influencers and brand ambassadors to amplify campaigns and promote products.
- **Event Coordination**: Plan and execute brand events, such as product launches, fashion shows, and influencer meet-and-greets, ensuring they align with brand objectives and create media buzz.
- **Trend Monitoring**: Stay up-to-date with beauty and fashion trends, competitor activities, and consumer insights, incorporating these into PR strategies.
- **Digital PR**: Work with the social media team to develop online campaigns that support PR objectives, engage audiences, and monitor brand mentions.
- **Product Placements**: Strategize product placements in media outlets, influencer content, and editorial pieces to drive brand awareness.
- **Brand Storytelling**: Create and pitch compelling stories that resonate with audiences and reinforce brand values in beauty and fashion.
- **Reporting and Analytics**: Track, analyze, and report on media coverage, campaign performance, and engagement to assess the impact of PR initiatives.

**Key Qualifications**:

- **Experience**: 2+ years of PR experience, preferably in beauty, fashion, lifestyle, or a related field.
- **Education**: Bachelor’s degree in Public Relations, Communications, Fashion Marketing, or a related field.
- **Communication Skills**: Strong written and verbal communication skills with a flair for storytelling and brand voice.
- **Industry Knowledge**: Deep understanding of beauty and fashion trends, consumer preferences, and media landscape.
- **Influencer Relations**: Experience working with beauty and fashion influencers, with a network of industry contacts being a plus.
- **Organizational Skills**: Strong project management skills, attention to detail, and ability to juggle multiple tasks and meet deadlines.
- **Social Media Insight**: Familiarity with social media platforms (Instagram, TikTok, YouTube) and how they can support PR efforts.
- **Creativity**: Ability to develop creative PR concepts that resonate with audiences and differentiate the brand.

**Job Types**: Full-time, Permanent

Pay: ₹13,572.60 - ₹60,853.92 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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