Marketing & PR Coordinator

6 months ago

Mumbai Maharashtra, India Shri Vile Parle Kelavani Mandal Full time

**Marketing & PR Coordinator**

**The PR and Marketing Coordinator will spearhead public relations and marketing activities across all schools and campuses of NMIMS University. **You will build integrated communications strategies and campaigns to enhance the university's brand recognition and reputation. The role requires excellent communication skills, media relationships, project coordination, and marketing insights.

**Key Responsibilities**:

- Develop and execute the annual PR strategy and content calendar.
- Write, edit, and distribute press releases highlighting university announcements, achievements, programs, rankings, events, etc.
- Serve as media point of contact and build relationships with top publishers, journalists, and influencers across regions.
- Oversee creative agencies for university print materials like brochures, flyers, standees, posters, and event signages.
- Work with the HR team and Dean/Directors on releases and campaigns for teaching and non-teaching job postings.
- Collaborate with Deans/Directors/Programme Chairs across schools and campuses for PR opportunities.
- Track media coverage, analyze campaign performance, and draft reports and recommendations.

**Qualifications**:

- A Bachelor’s degree in marketing, Communications, or a relevant field
- PR and marketing experience of 2 to 3 years, preferably in higher education or a leading agency.
- Excellent writing and editing skills with an engaging storytelling style.
- Strong project management abilities and attention to detail.
- Resourceful self-starter who can work independently and also collaboratively.
- Savvy relationship-builder with media and stakeholders.
- Analytical mindset to evaluate campaigns and provide strategic recommendations.

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