Digital Marketing Expert
6 months ago
**Key Responsibilities**:
- Develop and implement comprehensive digital marketing strategies to achieve business goals.
- Manage and optimize PPC campaigns, particularly Google Ads, to maximize ROI.
- Create and execute effective social media advertising campaigns across various platforms.
- Conduct keyword research, on-page and off-page SEO to improve organic search rankings.
- Monitor website and campaign analytics, providing insights and recommendations for improvement.
- Stay updated with industry trends and algorithm changes in SEO and digital advertising.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Prepare and present regular performance reports to stakeholders.
**Qualifications**:
- Bachelor's degree in marketing, Business, or a related field, or equivalent work experience.
- Minimum of 1+ year of hands-on experience in digital marketing, with a focus on PPC (Google Ads), social media advertising, and SEO.
- Proven track record of successful PPC campaign management and optimization.
- Proficiency in creating and managing ads on platforms like Facebook, Instagram, and LinkedIn.
- In-depth knowledge of SEO strategies, keyword research, and content optimization.
- Familiarity with SEO tools and analytics platforms.
- Strong analytical skills to assess campaign performance and make data-driven decisions.
- Excellent communication and presentation skills.
- Ability to work independently and collaborate effectively with cross-functional teams.
**Experience**:
- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)
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