Digital Marketing Strategist

1 day ago

Nashik, Maharashtra, India Purple Quarter Full time

We are seeking a talented and experienced Digital Marketing Strategist to join our team at Purple Quarter. This individual will play a pivotal role in developing and executing digital marketing initiatives that drive engagement and conversions.

Job Summary

The successful candidate will be responsible for conducting thorough research, creating compelling content, and implementing digital marketing campaigns across multiple channels. They will work closely with the marketing team, designers, and other stakeholders to ensure all content aligns with brand voice and messaging.

This is an exciting opportunity for a passionate individual looking to make a significant impact in a fast-paced environment. If you have a strong background in content creation and digital marketing, we encourage you to apply.

About the RoleKey Responsibilities:
  • Research & Strategy Development: Conduct market research to identify trends, customer needs, and competitive landscape. Develop content strategies that align with business goals.
  • Content Creation: Write, edit, and publish high-quality content for various digital platforms including blogs, social media, email newsletters, website copy, reports, e-books, whitepapers, and PRs.
  • Digital Marketing Initiatives: Implement and manage digital marketing campaigns across multiple channels (Mailchimp, Google Ads) to drive engagement and conversions.
  • Performance Analysis: Monitor and analyze content performance using analytics tools (e.g., Google Analytics, SEMrush). Provide insights and recommendations for continuous improvement.
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3-5 years experience in content creation and digital marketing.
  • Strong writing, editing, and proofreading skills with attention to detail.
  • Proficiency in using social media platforms.
  • Excellent organizational skills with the ability to manage multiple projects simultaneously.
  • Creative mindset with strong communication skills.

Estimated salary: $80,000 - $110,000 per year, depending on location and experience.

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