Media Buyer Executive

3 weeks ago


Thane, India Digiweave Technologies Full time

Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
- Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
- Sourcing and presenting audience data and advertising proposals to clients for feedback.
- Proofreading advertising material before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns.
- Negotiating with advertising sales agents to ensure the most cost-effective deal structures.
- Managing budgets and monitoring campaigns costs and ROI metrics.
- Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
- Building and maintaining a network of advertising agents and broadcasting networks.
- Monitoring audience and media trends, practices, and new technologies.

**Media Buyer Requirements**:

- Bachelor's degree in advertising, marketing, communications, or similar.
- Minimum of three years of experience as a media buyer or similar.
- Good understanding of media analytics tools such as Videoma, Cision, Nielsen, and Google Analytics.
- Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager.
- Experience in a variety of advertising mediums including print, radio, television, film, and social media.
- Excellent financial skills and the ability to manage large budgets.
- The ability to collaborate with others and work as part of a team.
- Exceptional organizational and project management skills.
- Strong communication and networking abilities.
- Excellent interpersonal and negotiation skills.

**Salary**: ₹13,019.81 - ₹35,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Thane, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

**Speak with the employer**
+91 9766817914
Application Deadline: 01/05/2023



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