Media Buyer

3 weeks ago

Thane, India Digiweave Technologies Full time

Plan, execute, and manage our paid media campaigns to ensure that we're driving qualified traffic, lead conversion, optimization, and ROI analysis
- Contributes to the development of media strategy and retargeting strategies, across all channels such as display, video, search, social, programmatic, connected TV, etc.
- Optimize digital channel mix to drive maximum growth of website users while remaining focused on performance and key KPIs (CTRs, conversion rates, and cost-per-lead metrics)
- Monitor campaign performance and conduct A/B testing across all paid media channels to ensure it is pacing well relative to budgets and targets.
- Build campaign reports and dashboards using visualization tools such as Google Analytics, Data Studio or PowerBI
- Set up event and conversion tracking using Google Tag Manager
- Monitor and drive lead routing process to ensure timely lead follow-up
- Work with cross-functional teams (creative, web, social etc.) to build integrated media plan in support of key campaign launches.
- Respond quickly to changes in digital marketing trends, algorithm changes and adapt to capitalize on new opportunities.
- Support marketing technology and automation initiatives

**Salary**: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Thane - 400604, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 2 years (preferred)

**Speak with the employer**
+91 9766817914
Application Deadline: 23/01/2023
Expected Start Date: 27/01/2023

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