Associate - Branding

2 weeks ago

Bengaluru Karnataka, India Meesho Full time

**About the Team**

The brand marketing team at Meesho comprises brand, media, insights, social, and creative teams. We collaborate with business and product stakeholders and external partners to bring Meesho's brand communications to life. Our aim is to enhance the quality of awareness of Meesho and its key messages, ensuring we reach the right cohorts with the right message at the right time, leading to strong business and brand health growth. We are building a brand that can endure the test of time and be loved by all value-conscious shoppers of India. If you are excited about driving 10X growth for India’s only true and profitable e-commerce platform, then this might be the role for you. We believe our work is as good as our culture. We have tons of fun in jamming sessions on ideas, and celebrating wins, and we cover for each other in tough times. Best if you experience this in person :)

**About the Role**

As an Associate - Branding at Meesho, you'll play a crucial role in building a beloved, trusted brand that resonates across diverse consumer segments in India. You’ll help to execute Meesho’s brand campaigns, working closely with internal teams and external partners to create impactful content, lead cross-functional initiatives, and engage directly with consumers. This is a great opportunity to manage social media content and influencer partnerships for Meesho’s Instagram, YouTube, Snapchat, and other channels. This role also assists the team in executing 360 surround initiatives during tentpole events and key brand campaigns.

**What you will do**:
- Dive deep into Meesho's historical data, user insights, and market research to uncover growth opportunities that increase brand awareness, consideration, and user preference.
- Collaborate with cross-functional teams to define and execute campaigns, ensuring a balanced mix of on-app and off-app communications.
- Assist executing cross-functional projects across analytics, growth, design, media, social, product, and external partners.
- Assist in the execution of social media campaigns across various platforms including Facebook, Instagram, YouTube, and Snapchat.
- Monitor and analyze social media metrics to track the success of social media campaigns and adjust strategies as needed.
- Stay up-to-date with social media trends and developments to help improve our social media strategy.

**What you will need**:
- Bachelor's degree in marketing, communications, or a related field.
- 2-3 years of experience in Branding, social media marketing, with a proven track record of success in developing and executing effective Brand campaigns.
- Proficiency with social media management tools, strong analytical skills, with the ability to interpret social media metrics and make data-driven decisions.
- A growth mindset and a strong sense of ownership.
- Creative Strategy and Appreciation: Ability to write clear and actionable creative briefs and evaluate the output of the creative development process based on the brief.
- Understanding Content Consumed in Bharat: Ability to appreciate and identify with the content consumed among customers of tier 2 and 3+ towns.
- Planning & Execution Skills: Ability to plan for multiple parallel streams of work and ensure error-free, on-time execution. Strong stakeholder management skills to keep both internal and external stakeholders on the same page.

**About us**

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

**Our Mission**

Democratising internet commerce for everyone
- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.

**Culture and Total Rewards**

Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or

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