Content Strategist

3 weeks ago


Gurgaon, India Flixstock Full time

Performing exhaustive research to gain in-depth knowledge of all customer personas.
- Performing extensive research and analysis on consumer thoughts and trends.
- Creating specifications and content appropriate for the brand's customer personas.
- Strategizing content pillars and sub pillars.
- Strategizing and improving content delivery & promotion.
- Analyze content marketing strategy to evaluate whether its working or not.
- Planning the editorial calendar and content proposition.
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content.
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.
- Developing editorial strategy, so content is consistent across all delivery platforms.
- Conducting periodic content audits.
- Tracking and calculating content ROI.


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