PPC Executive
3 months ago
Launching and optimizing PPC campaigns
- Monitoring budgets and overseeing search platform accounts
- Tracking KPIs and producing useful reports for management and clients
- Manage, review, and perform daily account responsibilities associated with Google Ads
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage Display network placement lists on Google Ads.
- Experience in tool like Google Ads and MCC | Google Display & Video 360 | Ad Networks| Facebook Business Manager Marketing Native Ads (Taboola | Outbrain | Columbia) | LinkedIn
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Provide oversight, manage, and be able to generate monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance.
Pay: ₹25,000.00 - ₹40,000.00 per month
Schedule:
- Day shift
Work Location: In person
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