Digital Marketing Strategist

4 weeks ago

Powai Mumbai Maharashtra, India Baclinc Full time

Baclinc is a comprehensive Digital Marketing Company specializing in assisting businesses in achieving success through SMM and SEO. Our company fosters a culture of excellence, providing an environment where you can not only enhance your design skills but also gain invaluable hands-on experience collaborating with renowned brands.

**Your Responsibilities**:

- Create and implement performance marketing strategies aimed at achieving business goals such as lead generation, user acquisition, and revenue growth.
- Use campaign and audience research to forecast marketing outcomes.
- Oversee the entire campaign process across platforms like Google Ads, Facebook Ads, LinkedIn Ads, display ads, affiliate marketing, and other relevant channels.
- Perform keyword research, target specific audiences, and optimize ad content to maximize campaign performance and return on investment (ROI).
- Track campaign performance metrics, analyze data, and extract actionable insights to enhance campaign efficiency and effectiveness continually.
- Collaborate with teams across functions like creative, product, and analytics to develop cohesive marketing initiatives aligned with overarching marketing objectives.
- Stay informed about industry trends, best practices, and emerging technologies in performance marketing to drive innovation and maintain a competitive edge.

**Applicant Preferences**
- Must be a graduate.
- 1 year experience in digital marketing strategist or related role such as performance marketing.
- Proficiency in digital marketing platforms such as Google Ads, Facebook Business Manager, and LinkedIn Ads.
- Strong analytical skills with the ability to interpret data, draw conclusions, and make data-driven decisions.
- Excellent communication and collaboration skills with the ability to work effectively in a team environment.
- Proven track record of managing successful digital marketing campaigns and achieving measurable results.
- Experience with A/B testing, conversion rate optimization (CRO), and marketing automation tools is a plus.

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

Ability to commute/relocate:

- Powai, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Are you currently working anywhere? If Yes, what is the notice period duration?
- Mention your relevant years of experience
- Are you comfortable with working hours 10.30 am to 7 pm (Mon - Sat), Powai?
- Current Monthly Salary (In-Hand)
- Expected Monthly Salary (In-Hand)

Work Location: In person

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