Digital Strategist

3 months ago

Mumbai, India EvolutionCo Digital | Customer Experience Design & Marketing Agency Full time

KEY OBJECTIVE OF THE ROLE

A Senior Digital Media Strategist is responsible to implement and supervise digital media activities for the assigned brands.
As a representative of EvolutionCo, the personnel will aid its clients in delivering value for campaigns by means of conceptualization
and implementation of strategies & campaigns thereby contributing to overall brand management and achieving excellence in its
expectation with the team.


KEY RESPONSIBILITIES

* Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned
brands

* Manage and supervise social & digital presence of the assigned brands including overall execution, online response management
and maintenance of respective online media properties.

* Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube,
Websites, Mobile Apps, Relative blogs, Forums and more

*Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine
basis thereby building internal teams’ partnership

* Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in
engaging & interacting with the online consumers and the brand

* Prepare analysis, review & reports on campaign effectiveness by tracking KPI’s measuring the impact of social & digital media
strategies

* Plan & prepare monthly & quarterly campaign plans for the brand

* Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)

* Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement,
addition of new features and more

* Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary

* Master media workflow & respective online tools thus aiding the brand

* Collaborate and guide the immediate team members- Digital Media Executive(s)

* Manage and overcome routine challenges

*Liaison with the client thus maintain first level contact with brand POCs

* Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects

* Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies &
techniques in routine



TECHNICAL SKILLS REQUISITE

* Professional-level proficiency in English

* Advanced knowledge of Social Media Channels, Digital Media and Online Marketing, abreast with latest industry trends,
marketing campaigns and the next viral video trend

* Proficient in content marketing theory and application, maintains excellent writing and language skills

* Excellent oral and written communication, presentation, analytical & collaborative skills

* Highly organized to be able to handle multiple deadline driven projects and workflows

* Able to manage and accommodate with the team members

* Should have a keen eye for detail




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