Marketing Generalist
2 months ago
**Job Location**: HSR Layout, Bangalore.
**Job Summary**:
We are seeking a highly motivated and talented Marketing Generalist Intern to join our dynamic marketing team. In this role, you will primarily focus on marketing strategies and Search Engine Optimization (SEO) techniques, including creating backlinks, on-page SEO, off-page SEO, and technical SEO. Your main objective will be to optimize our website and content to achieve and maintain the coveted number one ranking on Google, surpassing our competitors. This is a fantastic opportunity for someone passionate about digital marketing and SEO to gain hands-on experience in a fast-paced, results-driven environment.
**Responsibilities**:
- Conduct comprehensive keyword research to identify opportunities for improving search engine rankings and increasing organic traffic.
- Optimize website content, meta tags, headings, and other on-page elements to enhance visibility and relevancy for target keywords.
- Collaborate with the content team to develop and implement effective content strategies that align with SEO goals.
- Execute off-page SEO tactics, such as link building, to enhance website authority and improve search engine rankings.
- Perform technical SEO audits and implement necessary optimizations to ensure optimal website performance and crawlability.
- Monitor website analytics and generate regular reports on SEO performance, highlighting key metrics and areas for improvement.
- Stay updated with industry trends, search engine algorithm changes, and emerging SEO techniques to recommend innovative strategies.
- Conduct competitor analysis to identify gaps and opportunities for outranking competitors in search engine results.
- Collaborate with cross-functional teams to ensure SEO best practices are integrated into website design, content creation, and marketing initiatives.
**Qualifications**:
- Currently pursuing a degree in marketing, digital marketing, communications, or a related field (or recently graduated).
- Demonstrated passion for digital marketing, SEO, and staying up-to-date with the latest industry trends and best practices.
- Basic understanding of SEO principles, including on-page, off-page, and technical SEO.
- Familiarity with keyword research tools and web analytics platforms (e.g., Google Analytics, Google Search Console).
- Excellent written and verbal communication skills, with the ability to effectively communicate complex concepts to both technical and non-technical audiences.
- Strong analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
- Proficiency in using SEO tools and software is a plus.
- Self-motivated and able to work independently as well as collaboratively in a team environment.
- Detail-oriented with a strong commitment to producing high-quality work within deadlines.
**Salary**: ₹15,000.00 - ₹25,000.00 per month
**Benefits**:
- Paid time off
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- total work: 1 year (preferred)
Ability to Commute:
- Bengaluru, Karnataka (preferred)
Ability to Relocate:
- Bengaluru, Karnataka: Relocate before starting work (preferred)
Willingness to travel:
- 25% (preferred)
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