Digital Ads Expert

6 months ago

Noida, India ThinkSys Full time

Job Description

We are seeking a skilled and experienced Digital Ads expert to join our dynamic marketing team at
advertising campaigns across various platforms to enhance our brand visibility and drive business
growth. You will plan, build and run inbound and outbound marketing programs to drive and
accelerate pipeline growth. You will help us to define, execute, measure, and refine a creative,
compelling and effective marketing revenue strategy. You will own delivery of top of the funnel
activity, MQL goals, and revenue contribution attributed to digital advertising. This role reports to
the Head of Marketing.
- Digital Ads Expert
- Full Time, Noida

Experience
- 8 years

Number of Position(s): 1
- Role & Responsibilities:

Campaign Strategy: Develop and execute effective digital advertising strategies aligned with business goals and target audience.
- Campaign Management: Help construct and bring to life marketing programs, and successfully create and roll-out highly-targeted and broad demand generation programs that engage and advance interest across the prospect and customer lifecycle. Platforms include Google Ads, Microsoft Advertising, LinkedIn, and Facebook.
- Messaging: Be able to understand the minds of our buyers to create authentic conversations and
promotions that move them through the funnel, and help speed up sales velocity.
- Budget Management: Monitor and manage advertising budgets to ensure cost effectiveness and maximum ROI.
- Ad Creation: Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience.
- Performance Analysis: Regularly analyze and report on the performance of digital advertising
campaigns, making data-driven recommendations for improvement. Ability to analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision
making.
- Audience Targeting: Utilize audience targeting tools to reach specific demographics and segments,
optimizing campaigns for maximum impact.
- A/B Testing: Implement A/B testing methodologies to refine ad copy, design, and targeting
strategies.
- Stay Updated: Keep abreast of industry trends, emerging technologies, and changes in digital
advertising platforms to ensure Thinksys remains at the forefront of innovation.
- Continuous Improvement: Always strengthening best practices while evaluating the latest B2B
marketing strategies, marketing technologies, experimenting and optimizing different tactics, and
consistently meeting or exceeding sales pipeline and revenue goals.
- Qualifications
Proven experience as a Digital Ads Manager.
- In-depth knowledge of digital advertising platforms, analytics tools, and best practices.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Expert experience in conversion tracking through Google Ads, Google Analytics, and Google Tag
Manager.
- Excellent understanding of how to analyze and optimize conversion rates across the sales and
marketing funnel. 6. Creativity and a keen eye for design and messaging.
- Experience
- 8 years

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