Brand Activation Officer

6 months ago

Bangalore Rural District Karnataka, India Saaki Argus & Averil Consulting Full time

**About Client**:
Our Client is one of the oldest Company operating in the Sweeteners and Nutraceuticals space. It has a diversified portfolio of products, including bio-products, nutraceuticals, and co-generation of power. It is also a leader in organic farming and sustainable agriculture.

**Job Summary**:
The Brand Activation Officer is responsible for planning, executing, and evaluating brand activation initiatives at retail locations. This role involves developing strategies to enhance brand visibility, deploy in-store activities, engage customers, and drive sales through effective activation campaigns.

**Qualification**:
Any Bachelor’s degree

**Locations**:
Chennai & Bangalore

**Experience**:
Brand Activation, Field Marketing

**Roles & Responsibilities**:
**Planning - Strategy - Execution**:
Develop a comprehensive brand activation calendar aligning with an overall marketing plan.

Plan & execute the modern trade promotions, and brand initiatives in-alignment with the store & sales team.

Collaborate with the internal team (Sales & Brand) to integrate brand activations seamlessly.

Co-ordinate with 3rd party vendors for timely deployment of POS collateral, in-shop activities, logistics, and necessary brand collateral** Reporting & Analytical**:
Evaluate the effectiveness of brand activations through metrics such as sales (Pre-During-Post), and customer feedback.

Drive cost-efficient and scalable modules for long-term executions.

Periodic reports submission on the performance of the brand activation initiatives.

Providing timely reports on competitive initiatives

**Collaboration**:
Work closely with the Marketing team to ensure brand hygiene standards are followed & implemented seamlessly.

Co-ordinate with MT Sales team to align activations and sales goals.

Liaise with external vendors for timely execution of brand activations

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