Chief Marketing Officer

1 month ago

Jaipur Rajasthan, India Suncrypto Full time

**Job description**

**Key Responsibilities**
- **Growth Strategy**: Develop and implement data-driven growth strategies to acquire new users and retain existing ones, focusing on improving user engagement and conversion rates.
- **User Acquisition**: Lead end-to-end paid and organic marketing campaigns, including influencer marketing, paid media, content marketing, and partnerships. Collaborate with business development to identify and engage potential partners and affiliates.
- **Retention & Engagement**: Design and execute retention initiatives to enhance customer lifetime value (CLV), using personalized messaging, loyalty programs, and product promotions.
- **Data Analysis**: Leverage analytics tools to analyze KPIs, including customer acquisition cost (CAC), lifetime value (LTV), churn, and engagement metrics, to make informed decisions and optimize growth strategies.
- **Product Growth**: Collaborate with the product team to shape features that improve user experience, maximize growth potential, and ensure seamless onboarding and engagement.
- **User Insights**: Conduct A/B testing, surveys, and interviews to gain insights into user preferences, pain points, and motivations, translating these into actionable plans for product and marketing.
- **Performance Tracking**: Monitor and report on growth performance metrics, campaign outcomes, and ROI for all initiatives, adapting strategies based on data to drive continual improvement.
- **Crypto-Specific Acquisition Channels**: Proficiency in leveraging crypto-focused marketing channels, such as CoinMarketCap, CoinGecko, and crypto forums.
- **Event Marketing**: Organizing and participating in crypto conferences, hackathons, and webinars to strengthen brand presence in the crypto ecosystem.
- **Market & Competitive Analysis**: Stay updated with market trends, competitor strategies, and emerging technologies in crypto, identifying opportunities for differentiation and growth.

**Qualifications**
- Bachelor’s degree in Marketing, Business, Economics, or a related field (MBA is a plus).
- 3+ years of experience in growth marketing, digital marketing, or a similar role within the crypto, fintech, or technology sector.
- Strong knowledge of crypto and blockchain ecosystems.
- Proficiency in digital marketing channels and tools such as Google Analytics, CRM systems, A/B testing, and other data analysis tools.
- Ability to analyze and interpret data, with a strong focus on metrics and ROI.
- Excellent communication and project management skills, with a knack for cross-functional collaboration.

**Preferred Skills**
- **Crypto Market Knowledge**: Strong grasp of blockchain fundamentals, cryptocurrency trends, and key industry players.
- **Product Expertise**: In-depth understanding of the platform's offerings, such as trading pairs, staking, DeFi products, and security features.
- **Regulatory Awareness**: Knowledge of relevant regulations and compliance requirements across different jurisdictions, especially as regulations evolve in the crypto space.
- **Real-Time Adaptability**: Capability to quickly pivot campaigns based on market trends or trading volume surges.
- **Community Management**: Skills in managing and engaging crypto communities on platforms like Twitter, Telegram, Reddit, and Discord.
- **Influencer and Ambassador Programs**: Expertise in identifying and working with crypto influencers, ambassadors, and KOLs (Key Opinion Leaders) to build credibility and drive user engagement.
- **Educational Content Creation**: Ability to simplify complex crypto concepts and produce educational resources that build trust and increase user knowledge.
- **Content Marketing**: Skills in developing content strategies that include blog posts, market insights, tutorials, and explainer videos tailored to different user segments.
- **Referral Programs and Incentives**: Expertise in designing referral programs and other incentives to attract and retain users.
- **Growth Hacking**: Ability to leverage innovative tactics and limited budgets effectively, such as airdrops, referral campaigns, and loyalty programs to drive rapid user acquisition.
- **Budget Optimization**: Proficiency in managing marketing budgets effectively within the crypto sector, prioritizing high-impact, low-cost initiatives.
- **Innovation in Campaigns**: Creativity to stand out in a competitive space, using unique campaigns that differentiate the platform.

Pay: Up to ₹1,000,000.00 per year

**Benefits**:

- Provident Fund

Schedule:

- Day shift

**Experience**:

- total work: 4 years (required)

Work Location: In person

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