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Chief Marketing Officer
4 weeks ago
Job Description
CMO - Sales & Marketing
Location - Jaipur (Corporate Office)
**Position Overview**:
**Key Responsibilities**:
Develop and execute comprehensive marketing strategies and campaigns that align with the company's overall objectives and drive business growth in the general insurance industry. Lead a team of marketing professionals and provide guidance, mentorship, and performance management to ensure the team's effectiveness and achievement of marketing goals. Conduct market research and analysis to identify trends, customer needs, and competitors' activities, translating insights into actionable strategies and tactics. Collaborate with cross-functional teams, including product development, sales, and underwriting, to align marketing initiatives with overall business objectives. Manage and monitor the marketing budget, ensuring optimal allocation of resources and ROI on marketing investments. Oversee the development and execution of multi-channel marketing campaigns, including digital marketing, social media, content creation, advertising, events, and sponsorships. Drive brand management initiatives, ensuring consistent brand messaging and positioning across all marketing channels and touchpoints. Develop and maintain strong relationships with key stakeholders, including external agencies, partners, vendors, and industry associations, to maximize marketing effectiveness. Stay abreast of industry trends, emerging technologies, and best practices in marketing, incorporating innovative approaches into the company's marketing strategies. Monitor and analyze marketing campaign performance metrics and provide regular reports to senior management, identifying areas for improvement and optimization. Ensure effective manpower planning for the region and work with HR to ensure appropriate staffing levels Determine KPIs on an ongoing basis for different sales verticals. Rewards and Recognition for channel partners.
**Qualification**: MBA in Marketing/Insurance from premiere institute, preferably along with a degree in Engineering.
**Experience**: A minimum of 15 years of experience preferably in General Insurance industry is expected for this position. Of these, at least 5 years should be in a leadership or managerial role, overseeing a large marketing team.
About You
Entrepreneurial attitude & willingness to explore new initiatives to pursue profitable growth with very strong analytical & reasoning skills along with a data-driven approach to decision-making. In-depth knowledge of marketing principles, strategies, and best practices in B2B & B2C industry, particularly in the insurance sector. Understanding of regulatory and compliance requirements in the insurance industry is advantageous. Strong leadership skills with the ability to effectively manage and motivate a large team. Demonstrated track record of developing and implementing successful marketing campaigns and initiatives. Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels. Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously. Strong computer knowledge - Proficient in data monitoring, analysis & representation using Microsoft Office tools. Appreciative of customer needs and problems.
Join our dynamic team at Shriram General Insurance and contribute to our mission of providing innovative insurance solutions while expanding our market reach.
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