Performance Marketing Executive

2 months ago

Chennai, India Mentor Match Full time

**About the Marketing Team**

We are a small, but mighty, marketing team that works hard for our users. You will be working directly with our **Graphic Designer** and **CEO**.

The Marketing Team creates content for the company and its product. We are responsible for creating and implementing marketing strategies and campaigns that get the word out about our product and service. We also create and maintain a presence on various social media platforms. The team works closely with various departments to understand customer needs in order to provide quality support when needed.

**Who we are looking for?**

We are looking for a **Performance Marketing Executive** who can **generate qualified leads at the lowest CAC possible.** This person is very skilled at **analyzing data** and **optimizing campaigns** to achieve business goals.

This person is also tech-savvy, makes sound hypotheses, and **uses data to reach conclusions.** Their primary goal is to identify impactful variables around acquisition, retention, and monetization, and execute them.

**They are process-oriented and know how to collect, source, read, and analyze data.** They are also highly entrepreneurial, curious, always learning, an effective communicator, and comfortable experimenting with new strategies and techniques. This person knows how to bring different stakeholders around the growth strategy.

It's important to note that the **Performance Marketing Executive** typically has a **strong command** of two to four **different marketing channels**. They are a gritty go-getter who has actually **executed growth strategies before** and can do it again.

Overall, this person must be a self-starter who can come up with creative ways to achieve targets and not wait to be told what to do.

**You’ll Be Responsible For**:
**Primary Responsibilities**:
**User Acquisition & Data Analysis**
- Your main responsibility will be **generating qualified leads** at the lowest CAC possible. This can be done through various paid and organic channels (**Facebook ads, Google ads, SEO**, etc.)
- Using a data-driven approach, you will then **analyze** the campaigns and **optimize** them to achieve the lowest CAC possible.
- Optimizing our website and its ranking through **SEO strategies**, **keyword research** & analysis, etc.

**Other Responsibilities**:
**1. Market Research**
- Analyze consumer behaviour and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes and new products and features)
- **Interacting with our customers via phone to understand them better**

**2. Marketing & Branding Strategy**
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on Marketing Team’s goals
- Implementing existing brand, positioning & developing pricing strategies
- Coordinate sales and marketing efforts to boost brand awareness

**3. Campaign Execution & Funnel Management (end-to-end)**
- Making campaign outlines/briefs to improve KPIs
- Research & Identifying niches to target
- Coordinating with the Content team on content strategies
- Planning, organizing and **Executing** campaigns
- Performance Monitoring**:Analyzing** and **Optimizing** existing campaigns
- **Identifying problems in the funnel and ideating campaigns to fix it**:

- **Deep-diving into data and making reports for stakeholders**

**4. Running & Monitoring Experiments**
- Being able to come up with new creative avenues to achieve targets & KPIs

**Some Must Haves**:

- **2-3 years of experience**:

- In-office is a must (Chennai)
- Needs to have marketed to the TG before **(Tier 1, English-speaking parents of class 6-12 students)**:

- Strong command of **Google and Facebook Ads**:

- Experience with **GA4**:

- Proficiency in Google Sheets.
- **SEO** experience
- Proven marketing campaign experience.
- Proven ability to manage budgets.
- Strong analytical skills.
- Strong copywriting skills.
- Attention to detail.

**Nice To Have**:

- Social Media experience
- Experience in the **EdTech Industry**:

- WhatsApp Marketing experience
- Experience using a CRM software

**Who are we?**

We’re pioneering the future of online learning by understanding one key need - people don’t learn from videos or live streams, **people learn from people**. It is often hard for students to grasp concepts fully in a group setting, everyone learns at a different pace; if the student is hesitant to ask for help, or teachers don’t have the time or bandwidth to cater to every studentThis problem affects **200 million students** every year in India.

That’s why we believe **1-on-1 learning** is the need of the hour - so that every child can learn at their own pace, with someone who will guide them according to their specific requirements. To solve this problem, we at Mentor Match have created two modules to cater to different students’ needs.

**1-on-1 Quest

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