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L3 - Pr, Media & Events (Cmu)

2 months ago

Akurdi Pune Maharashtra, India Bajaj Auto Full time

**Experience**: 3 - 8 Years

**Location**: AkurdiMaharashtra

**Nature of Job**: Business Support

**Job role**: Others

**Job Title**:
**Mgr/Asst Mgr - PR, Media, and Events
**Level**:
**L3**

**Function**:
**Marketing (Central Marketing Unit)
**Department (Sub-function)**

**NA**
- ** JOB PURPOSE**
- This role is directly responsible for the key marketing sub-functions of PR and events, as well as the outdoor media channel.
- **INTERACTION WITH STAKEHOLDERS**

**Internal**

**External**

**Direct**

**CMU>Brand Management**

**Industry Experts, Vendors**

**Indirect**
- **
JOB REQUIREMENTS**

Educational Qualifications**Essential***: Management || Business Management**

**Preferred Institution**: Any Premier Insitute
- **Desired Qualification**: Graduate||Any stream/branch, communications preferred

**Work Exp**

**Min: 5**

**Max:10**

**Industry Specification**

**Auto Components, Automobile, Consumer Durables, Consumer Goods, E-Commerce, FMCG**

**Addnl Requirements**

**Experience in managing agencies mandatory
**Age**

**Min: 25**

**Max: 32**

**Need for travel**

**Occasional**
- **KEY COMPETENCIES**

**Technical/Functional**
- Strong understanding of earned media (PR, social, online reputation management etc)
- High sensitivity towards costs and understanding of marketing ROI
- Experience in managing agencies with high negotiation, indirect team management skills
- Strong understanding of creating impact through OOH media and events
- Conceptual and practical understanding of Marketing/Brand Management

**Behavioural**

**High bias for action**
- Ability to get the best results within tight timelines and budgets
High focus on customer

**5. KEY RESPONSIBILITIES
- PR: Complete ownership of the entire brand and corporate PR agenda; managing PR agency and national/regional media to deliver coverage of product launches, company initiatives, press conferences, corporate and financial events, etc.
- Events: Responsible for executing all on-ground events and activation; tasks include the selection of vendors, translating brand/business brief into event plan; managing the end-to-end delivery of the events
- OOH media: Responsible for all OOH campaigns across locations and brands; working with vendors and regional teams to select sites, conclude negotiation of rates, ensure impactful deployment of creatives and flawless execution
- Other miscellaneous tasks:

- Annual reports, diaries, and other corporate collaterals
- Financial controls via management of budget heads, tracking & closure of purchase orders etc.

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