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Associate - Social Media Marketing
5 months ago
Company Overview:
GEP is a diverse, creative team of people passionate about procurement. We invest ourselves entirely in our client’s success, creating strong collaborative relationships that deliver extraordinary value year after year. Our clients include market global leaders with far-flung international operations, Fortune 500 and Global 2000 enterprises, leading government and public institutions.
We deliver practical, effective services and software that enable procurement leaders to maximise their impact on business operations, strategy and financial performance. That’s just some of the things that we do in our quest to build a beautiful company, enjoy the journey and make a difference. GEP is a place where individuality is prized, and talent respected. We’re focused on what is real and effective. GEP is where good ideas and great people are recognized, results matter, and ability and hard work drive achievements. We’re a learning organization, actively looking for people to help shape, grow and continually improve us.
Are you one of us?
GEP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, disability status, or any other characteristics protected by law. We are committed to hiring and valuing a global diverse work team.
What you will do:
- Support planning, execution and reporting for key social media programs (Social Listening, Advocacy and Influencer Marketing, Community Management, Blog Promotion)
- Co-manage brand presence and drive follower growth on major digital networks (LinkedIn, Twitter, Facebook, YouTube, Instagram, Glassdoor, Quora)
- Monitor traction on owned media channels, measure performance of posts (impressions, engagement, audience reach, and other metrics) and derive insights to shape future strategy
- Respond and react to changes within social networks w.r.t functionality, methods of engagement, interface modifications, etc.
- Collaborate with the design, web, events, public relations and editorial teams to plan, develop and schedule social media campaigns
- Work closely with corporate communications, functional leaders and the global workforce to promote social advocacy and adherence to best practices across the organization
- Support the creation of social media content: coordinate with internal stakeholders to brainstorm new ideas and creative concepts, draft market-ready copy for social media updates, and ensure quality control protocols are followed before publishing
- Support planning, organization, execution and reporting for virtual events across social media channels (LinkedIn Live, Facebook Live, etc.)
- Keep track of the latest trends in the social media landscape and periodically review tools, solutions and capabilities available in the market
What you should bring:
**REQUIRED EDUCATIONAL QUALIFICATIONS**
- 2 to 4 years of experience in social media management or a related marketing role
- B.J, B.A, B.M.S, B.M.M, B.B.A graduates or similar (MBA in Marketing highly preferred)
- Background in journalism with copywriting and/or corporate communications experience (preferred)
- Experience in the B2B space at US-based companies or advertising agencies servicing US-based clients (preferred)
**Skillset**
- Exceptional understanding of social media and digital content
- Strong understanding of native social media platforms and interfaces for managing company pages/groups
- Working knowledge of Social Listening tools (Konnect Insights, Sprinklr, etc.), Social Advocacy/Community Management platforms (DSMN8, Sociabble, etc.) and Google Analytics
- Working knowledge of Live Streaming platforms (StreamYard, Socialive, etc.)
- Good communication skills and familiarity with American English, its idioms, socio-cultural dialogues and writing styles
- Ability to multi-task, manage diverse projects and meet tight deadlines
- Collaborative team player comfortable working in a rapidly changing, cross functional business environment
- Basic knowledge of running sponsored social media ad campaigns, paid search and programmatic advertising (preferred)
- Proven experience of growing YouTube channels in terms of content, brand associations/partnerships and subscribers (preferred)
