Branding and Marketing Professional

3 weeks ago

Lucknow, India Insight Brandcom Private Limited Full time

Brand Strategy: Develop and execute comprehensive brand strategies to enhance brand awareness, perception, and loyalty. This includes conducting market research, identifying target audiences, and analyzing competitive landscapes to inform brand positioning and messaging.

Brand Identity: Define and maintain the brand's visual identity, including logos, colors, typography, and other brand elements. Ensure consistent and cohesive brand representation across all marketing channels and materials.

Marketing Campaigns: Plan, execute, and evaluate marketing campaigns to promote the brand and its products or services. Collaborate with internal teams and external agencies to develop creative assets, messaging, and tactics that align with the brand strategy.

Content Creation: Create compelling and engaging content for various marketing channels, including websites, social media, print materials, and advertisements. This includes writing and editing copy, developing visual assets, and overseeing the production process.

Market Research: Conduct market research and analysis to understand customer preferences, market trends, and competitors. Use research findings to inform brand positioning, product development, and marketing strategies.

Brand Guidelines: Develop and maintain brand guidelines to ensure consistent brand representation across all marketing materials and touchpoints. Train and educate internal teams and external partners on brand guidelines and standards.

Stakeholder Management: Collaborate with cross-functional teams, such as product development, sales, and customer service, to align branding and marketing strategies with overall business goals. Effectively communicate and present branding initiatives to stakeholders at all levels.

Performance Measurement: Monitor and evaluate the performance of branding and marketing initiatives, using metrics and key performance indicators (KPIs) to measure success. Continuously analyze data and make data-driven decisions to optimize future strategies.

Budget Management: Develop and manage marketing budgets, ensuring efficient allocation of resources and cost-effective implementation of marketing initiatives.

**Salary**: From ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 3 years (preferred)
- Marketing: 2 years (preferred)

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