![Eastern Book Company](https://media.trabajo.org/img/noimg.jpg)
Product Marketing Executive/Brand Executive
1 week ago
About EBC:
The EBC Group is India's Largest Legal Information Technology (IT) Provider - in Print, Desktop and Portable Devices.
We are one of the most recognised legal-technology brands in the country on a mission to provide very high quality information and technology solutions to our customers.
EBC has many first innovations in this sector, including India's largest legal eCommerce platform, the EBC Webstore; the EBC Reader, India's most advanced legal eLibrary and EBC Learning, an online learning platform.
With branches in over 8 Indian cities, the company is the publisher of India's leading law report, Supreme Court Cases and the SCC Online range of databases.
For more info please visit:
- Description:
- The candidate is expected to play a role of a brand custodian of the brand/s assigned.
- Identify new product opportunities as well as brand extensions to open new revenue channels.
- Work closely with IT, Sales, Design, ecommerce, Digital Marketing, Offline Marketing teams to ensure the assigned brand prospers and the objectives are met.
- He/she must explore new areas in all spheres of marketing
- ATL, BTL and Digital mediums including print ads, POPs, brochures, posters, physical and digital mailings to maximize sales and brand awareness.
- Designing & implementation of core marketing strategies, Pricing, Promotion strategy for both online & offline.
- Develop strategic plans for consumer/trade advertisement through various media vehicles: digital, radio, print, web, and social media
- Define brand positioning and marketing strategy.
- Should be proficient with social media marketing, email platforms etc.
Key Competencies/ Skills Required:
- Strong Analytical Skills
- Good communication Skills
- Social Media Management
- Experience with digital/advertising agencies will be preferred
- Clear marketing concepts
- ATL/BTL & Digital.
- Positive & problemsolving attitude
- Comfortable to work in a dynamic environment
- Strong Execution Skills
Desired Qualification & Experience:
- Marketing Post Graduate having 2+ years of experience in marketing.
- Good hold on English language, both written & oral.
- Basic attribute
- Opportunity for fast growth and strong business judgement
We offer industry standard emoluments and perks.
Interested candidates can share their updated resume at or visit us at Eastern Book Company (LBO), 34, Lalbagh, Lucknow — 226001
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Product Marketing Executive/Brand Executive
1 week ago
Lucknow, Uttar Pradesh, India Eastern Book Company Full timeAbout EBC: The EBC Group is India's Largest Legal Information Technology (IT) Provider - in Print, Desktop and Portable Devices. We are one of the most recognised legal-technology brands in the country on a mission to provide very high quality information and technology solutions to our customers. EBC has many first innovations in this sector, including...
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Product Marketing Executive/Brand Executive
1 week ago
Lucknow, Uttar Pradesh, India Eastern Book Company Full timeAbout EBC:The EBC Group is India's Largest Legal Information Technology (IT) Provider - in Print, Desktop and Portable Devices. We are one of the most recognised legal-technology brands in the country on a mission to provide very high quality information and technology solutions to our customers.EBC has many first innovations in this sector, including...
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